William Mills

DECEMBER 14, 2016

William Mills Agency , the premier financial public relations and marketing company, today released a white paper describing the influence the digital revolution has had on financial technology public relations. Please download the full white paper: “How is the Evolution from Print to Digital Changing Fintech PR?

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Fintech social media Financial Technology Marketing 40

Gonzobanker

JULY 21, 2021

Bankers, there’s no need to feel sorry for the technology vendors that serve your market. This post is excerpted from Seizing the Upper Hand in Contract Negotiations , a new white paper from Cornerstone Advisors. They’re doing just fine. Download it here. The post But I Really Like My Technology Vendor!

Technology 158

Technology Comparison Survey Financial Technology 158

South State Correspondent

JUNE 8, 2022

Meanwhile, the data can also be used to turn your attention outwards and execute marketing campaigns within specific channels and adjust pricing to meet your short-term goals efficiently. Lesson 1: Better Optimize Your Marketing Dollars For Cumulative Lifetime Value. Yet, it happens every day.

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Data Marketing Strategy Examples 195

CFPB Monitor

JUNE 8, 2016

On June 9, 2016, the FTC will host a “ FinTech forum on marketplace lending ,” the first in a forum series described by the FTC as “exploring emerging financial technology and its implications for consumers.”

Lending 60

Lending Fintech California Survey 60

PYMNTS

AUGUST 15, 2018

The Russian Association of Corporate Treasurers is joining the government-led Masterchain blockchain initiative, a platform developed by the central bank to facilitate communications within Russia’s banking market. Russia is reportedly looking to use the platform to replace SWIFT ’s inter-bank communications network.

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System blockchain Cards ATM 101

William Mills

JUNE 23, 2016

PR and content marketing are the answer to your fintech brand awareness and lead generation woes. So, as a marketer what should you do? Content marketing provides companies the unique opportunity to write and distribute their own educational content. When PR and content marketing work together, the results are impressive.

Marketing 40

Marketing social media Study Marketing Automation 40

William Mills

JUNE 23, 2016

PR and content marketing are the answer to your fintech brand awareness and lead generation woes. So, as a marketer what should you do? Content marketing provides companies the unique opportunity to write and distribute their own educational content. When PR and content marketing work together, the results are impressive.

Marketing 40

Marketing social media Study Marketing Automation 40

William Mills

JANUARY 14, 2016

Content marketing has rapidly emerged as a key marketing strategy within the fintech industry in a relatively short time. I vividly remember my content marketing conversations with clients in early 2014. Our clients had no idea what content marketing or HubSpot encompassed. 2015 was a content marketing tsunami.

Marketing 41

Marketing Fintech Marketing Automation Marketing Strategies 41

PYMNTS

SEPTEMBER 19, 2017

While non-bank financial institutions (FIs) and FinTechs may be keeping traditional banks on their toes, banks still have the largest piece of the corporate banking pie. Regardless of FinTechs and the solutions banks choose to deploy, Finastra and Celent emphasized the importance of integration.

Innovation 108

Innovation Survey blockchain Lending 108

Gonzobanker

DECEMBER 14, 2023

Not the financial industry’s “Troublemakers ” – those regional and community banks, credit unions and supporting fintech entrepreneurs who continue to engage customers and communities and find niches that keep the grassroots of our country’s financial system alive and kicking. That’s enough to send normal people into the fetal position.

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Fintech Community Regional Technology 191

PYMNTS

MAY 29, 2019

“ICC, for its part, is proactively working with regulatory bodies worldwide to promote the fair treatment of the industry and increase access to the market.” “ICC, for its part, is proactively working with regulatory bodies worldwide to promote the fair treatment of the industry and increase access to the market.”

Regulation 108

Regulation Compliance Capital Resources 108

William Mills

JULY 26, 2018

Videos are fast becoming an essential means of marketing for FinTech and B2B businesses as their prospects tend to have shorter attention spans and less time to gather information in general. When executed correctly, video marketing is a powerful tool that can engage your financial industry audience and drive sales.

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Video Marketing social media Fintech 41

PYMNTS

JULY 11, 2019

Cryptocurrencies are well-trodden ideas in the FinTech world — more than 1,600 cryptocurrencies are currently in circulation — but Libra has the largest financial backing of any to date. Should companies like Walmart or Amazon receive these complete purchase histories from the Libra platform, they’d likely have a targeted marketing field day.

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cryptocurrency Regulation Security CA 124

William Mills

JANUARY 19, 2017

In our white paper, How is the Evolution from Print to Digital Changing Fintech PR? In fact, here are just two reasons why we believe the new digital landscape is beneficial to Fintech: Need more content? As an example, let’s take a look at ABA Bank Marketing. No problem.

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Fintech social media Industry Marketing 40

PYMNTS

DECEMBER 18, 2018

That’s not to strike an alarmist tone about the coming deployment of 5G, which promises benefits to merchants , marketers , healthcare , FinTech , payments , connected cars , the Internet of Things and other areas. Verizon and Samsung recently said they would launch U.S.

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Security Mobile Technology Cyber Security 143

PYMNTS

MARCH 1, 2017

Currencycloud’s latest white paper, Global Payments: How FinTech Partners Are Helping Banks Transform, lays out the complexities that banks face in trying to keep up with the rapid pace of globalization and how partnerships with FinTechs may be an alternative path to success. What’s A Bank To Do?

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Payments System Fintech Regulation 100

William Mills

AUGUST 30, 2018

The most exciting aspect of being immersed in the fintech world is that it is constantly changing and evolving. Hosting a fintech podcast is not only a great opportunity to share your thoughts on trends and events in the community, but it also has some significant potential benefits from a business standpoint. SEO Benefits.

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Fintech social media Branding Marketing Strategies 41

Insights on Business

FEBRUARY 11, 2019

It leverages open source technologies like containers, Kubernetes, Helm and Cloud Foundry to deliver the benefits of public cloud but with the control of private. Learn more at ibm.com/RegTech.

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Compliance Security Big Data Analytics 87

William Mills

AUGUST 16, 2018

For FinTechs, this could be regulatory changes, new technology, or news about other companies. Content Can Be Repurposed for PR and Marketing. The outline for your podcast episode can easily be repurposed into the beginnings of a great media pitch, blog post, white paper or webinar. Promote Your Products/Services.

Fintech 41

Fintech Industry Marketing Strategy 41

William Mills

JULY 27, 2017

To attract the most qualified prospects to your company’s website, it is important to evaluate your site’s metadata and on-page optimization to ensure your business is on page one of Google and other popular search engines for your Fintech company’s most important keywords. Adjusting to New Search Algorithms.

Strategy 41

Strategy Fintech Marketing Examples 41

NCR

JUNE 29, 2016

Wharton FinTech , the first student led FinTech initiative, has published two white papers on Millennials’ relationship with banks ( June 2015 and May 2016 ). Banks who capture market share amongst Millennials will be those who develop applications prioritizing the Mobile experience. Viacom Media Networks.

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Millennials social media User Experience Mobile 45

William Mills

JUNE 14, 2018

Having a front row seat to this tsunami of change, I was able to figure out and share the best practices of the most successful FinTech companies called “The Seven Steps to Success in Marketing to Financial Institutions.” For more information about our content marketing services, download our white paper.

Industry 41

Industry Marketing Mobile Financial Technology 41

FICO

AUGUST 1, 2018

With new software and fintech disruptors setting new expectations around the pace of onboarding in the acquirer space, merchant onboarding timelines had been drastically reduced. Streamlined rule and strategy development, to help Worldpay quickly adapt to market and regulatory changes. [/caption]. Follow me on Twitter @ScottZoldi.

Management 58

Management DC Examples Customer Experience 58

Gonzobanker

OCTOBER 16, 2017

However, with this added revenue stream, PSCU should come to market even faster with increased innovation for its platform. Big Orange” has invested heavily in its credit card processing platform in the last 12-24 months and it is a real contender in the market today. JHA CPS clients will not be member-owners of PSCU.

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Omaha Cards Fraud Innovation 76

William Mills

NOVEMBER 1, 2016

It’s our responsibility to have a finger on the pulse of fintech trends and how financial institutions’ spending and preferences for IT change year over year. For your marketing and PR teams? Gartner just released its 2016-2017 CMO Spend Survey , an annual study that looks at how much marketing leaders are spending and on what.

Technology 40

Technology US Customer Experience Marketing 40

William Mills

MAY 11, 2016

Sergii Danilenko (Head of Marketing). Sabina Bhatia (Director, Marketing). Scale private banking model to a much broader market. 01:15 pm 10 Reasons Why Fintech Startups Fail. Download our latest white paper that discusses what it really takes to develop a successful Fintech startup. Man, that’s true.

Video 40

Video Lending social media Analytics 40

Fintech Labs Insights

AUGUST 14, 2020

INSTNT pitches at Plug and Play’s Fintech Batch 11 demo day in June 2020. So many good financial product/marketing ideas are rejected due to fraud concerns. Resources: INSTNT white paper , April 2020 (3 pages) INSNT webinar , July 2020 (55 minutes).

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Fintech Washington Fraud Ohio 15

William Mills

MAY 10, 2016

Industry Solutions Marketing Mgr.). OurCrowd is bringing a fintech solution to the process of sourcing and managing deals. Assaf Frenkel (VP, Product & Marketing). This is car-title lending updated by fintech. ^SR Some of the top companies in fintech are gathered for the Spring Finovate conference in San Jose.

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San Jose Customer Experience Mobile social media 40

FICO

AUGUST 18, 2022

A UNCDF financial health white paper defines a financially healthy person as someone who “can meet current needs, absorb financial shocks, and pursue financial goals.” FinTechs are taking a stab at this strategy by designing their solutions to address needs such as saving or building credit. In Pursuit of Financial Health.

Analytics 52

Analytics Data US Management 52

Gonzobanker

DECEMBER 22, 2015

Community bank marketing resources. With market opportunity heating up and big bank and big credit union competitors hitting hard, too many community banks lack marketing resources … or they have 2X more spending in sponsorships than the campaigns, analytics and digital sales improvements that actually bring in new business.

Community Bank 60

Community Bank Apple Community Technology 60

William Mills

MAY 11, 2016

Presenting a programmable cloud – a fintech platform. ^KT. This is a leading bank in Russia, with a track record of fintech innovation. What’s the market strategy? Sergii Danilenko (Head of Marketing). Sabina Bhatia (Director, Marketing). They help IT teams build out functionality, rapidly.

Video 40

Video Mobile social media Data 40

Fintech Labs Insights

AUGUST 14, 2020

INSTNT pitches at Plug and Play’s Fintech Batch 11 demo day in June 2020. So many good financial product/marketing ideas are rejected due to fraud concerns. Resources: INSTNT white paper , April 2020 (3 pages) INSNT webinar , July 2020 (55 minutes).

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Washington Fraud Ohio Resources 15

Fintech Labs Insights

JUNE 29, 2016

Read more about Fenergo’s work on remediation and reporting in the company’s white paper. Recent headlines for Fenergo include the company’s move into the Middle East market in May, opening an office in Abu Dhabi. The company says that the platform is already being implemented with clients.

Compliance 15

Compliance Taxes Management Regulation 15

Jessica Ellerm

FEBRUARY 3, 2018

To be fair, I probably had more subscriptions than most, given I play around with a lot of automation and SaaS marketing services. That’s why each week I write an article for Daily Fintech , and try to choose something I don’t understand and/or want to learn more about. Canceled all my unused subscriptions . Switched banks.

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Taxes Maine US Cards 45

Fintech Labs Insights

AUGUST 26, 2015

Then, when looking to create more interest, use the classic marketing terms attached to “online” or “mobile” banking, for example: Advanced online banking. Opening graphic is from MX on the cover of its white paper on PFM Digital Money Management. . Enhanced mobile banking. Do more with online banking.

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Digital Banking Mobile Management Online 12

PYMNTS

SEPTEMBER 2, 2019

We worked with other prospective members of the association to release a white paper outlining the Libra concept in advance, specifically so we could address these important questions out in the open, and we’re committed to working with policymakers to get this right. Dan Schulman, CEO of PayPal. Al Kelly, CEO of Visa.

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Payments Apple New York City Retail 205

PYMNTS

MARCH 10, 2017

market specifically, it’s up for debate whether the many faster payment schemes are actually complementary or conflicting. It may require taking a look at a market that truly “gets” faster payments, which can be found by just looking north. In the U.S. But how is the industry supposed to get there? Coopetition Is Key .

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Payments Innovation Security Community 168