EMV 3DS: Closing the Card Present/Card Not Present Auth Rates Gap
PYMNTS
AUGUST 14, 2020
When PAAY , a software-as-a-service company that protects merchants from fraud and increases authorization rates first started offering EMV 3DS, it had to do a lot in educating potential clients in the face of many saying: “We don’t want to hear about this.” Fraud prevention should never be a problem that the merchants have to worry about.”.
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