NEW DATA: 43M Consumers Are Holding Out On Mobile Banking Apps — How Banks Can Change Their Minds
PYMNTS
NOVEMBER 17, 2020
percent) who do not use mobile banking apps because they are dissatisfied with those apps’ user experience (UX). All hope is not lost for banks looking to improve their apps’ UX, however. Providing users with more control over their apps’ authentication systems can go a long way in improving their satisfaction.
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