Since the inception of cookies in 1994, advertisers and brands have come to depend on them as a tool to help websites remember users. Consumers have tolerated them as a necessary cost of doing business online, even as they’ve grown to loathe them. As the end of third-party cookies looms ever closer, some consumers are rejoicing in their demise while many advertisers and brands worry about how they’ll move forward without them.
This eBook offers strategies for connecting with your customers in a changing digital landscape. From improving customer relationships and tips to getting started with new technology from blockchain to NFTs, we’ll help you understand how to turn customer data into smarter action.
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