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Ultimate 5-Step Guide to Transitioning from Google Optimize

Perficient

Ready for your Google Optimize sunset replacement? Strategies for Seamless Migration and Accelerated Experimentation Growth The upcoming Google Optimize sunset has made it crucial for businesses to find reliable replacements. Document all actions taken in Google Optimize.

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HCL + Google Cloud: Partnership Impact on Platforms and Customers

Perficient

On June 4, HCL and Google Cloud announced the expansion of their partnership to bring HCL’s software offerings, starting with HCL Commerce, to Google Cloud. Google Cloud will now be the preferred cloud platform for HCL Commerce, taking advantage of the global reach, security, and elasticity of Google Cloud.

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Study: Google Grows Market Share In Europe Despite Anti-Competition Order

PYMNTS

Despite an order from the European Union ’s antitrust watchdog to curb its anticompetitive practices, Google continues to boost its market power, according to Reuters , which cited a study released Monday (Sept. In 2017, the European Commission , responsible for managing the day-to-day business of the EU, fined Google 2.4

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Marketing Deposits Like Barbie

South State Correspondent

Film quality aside, there have been few movies in the history of the World that have done a better job at marketing than Barbie. This article highlights these lessons and applies them to marketing deposits. We will also stipulate that you don’t have $100mm to spend on a marketing budget. Marketing made it so.

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Google Quits Cookies As Data Privacy Regs Show Fangs

PYMNTS

Looks like the digital advertising and marketing sectors are in for a reckoning. The European Union (EU) has levied $126 million USD in fines in that brief time, the biggest against Google at $57 million. That sum is more like a friendly reminder to Google, which did $40 billion in revenue in Q3 2019.

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New EU Guidelines Ask Google, Digital Platforms To Disclose Search Ranking Criteria

PYMNTS

7) ask that Google, Amazon and other digital platforms provide an explanation about how search results are ranked. Since businesses increasingly depend on digital solutions to reach consumers, their position in online search results can make it or break it,” said Thierry Breton , the EU's commissioner for internal market.

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Filings Reveal Payments At Center Of Fortnite/Apple/Google Legal Battles

PYMNTS

The latest salvo in the legal battles against Apple and Google alleging antitrust behavior – where court dockets are getting decidedly crowded – is now joined by Fortnite, and it’s a bit different from what came before. Both Google and Apple charge developers for access, in what is seen by some observers as a literal version of pay for play.

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