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Ultimate 5-Step Guide to Transitioning from Google Optimize

Perficient

Ready for your Google Optimize sunset replacement? Strategies for Seamless Migration and Accelerated Experimentation Growth The upcoming Google Optimize sunset has made it crucial for businesses to find reliable replacements. Document all actions taken in Google Optimize.

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Design Matters: Data Analytics Take Lead In Designing User Experiences That Drive Sales

PYMNTS

Beautifully designed user experiences are, unfortunately, not always good user experiences. In fact, he’s seen cases where good design has actually decreased the effectiveness of the user experience. “My It was a very small icon that blended so well with the background that no one could notice it.

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Google, Mobile Wallets Pave Roadmap To Super Apps

PYMNTS

Stats like that are in the news this week as Google Pay, by virtue of a revamp , is on its way to becoming a hyperconnected “super app” – tied to smart banking profiled this week. Google is looking to capitalize on some momentum around mobile wallets. So you can scan product barcodes or QR codes straight from Google Pay.”

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As ‘super apps’ gain ground, banks navigate user experience hurdles

Bank Innovation

With the rise of Alipay and WeChat in Asia, and the growth of e-commerce and banking capabilities within platforms like Uber and Grab, banks and bank-type platforms are following suit by adding new functions. If 2019 saw the growth of new e-commerce solutions within mobile banking apps, 2020 may be the year banking platforms iron […].

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BBVA On Google, Digital Banking And The Rise Of The ‘Everyday App’

PYMNTS

When the story of the coronavirus is written, when it comes to financial services, the key chapters will focus on the pace at which innovation accelerated — and where a range of players came together to create ecosystems, rather than to simply compete in zero-sum, winner-take-all bids for consumers. Ready For The Digital Shift.

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Does ‘Google Checking’ Foreshadow Big Tech, FinTech Payments Changes?

PYMNTS

But as a recent Google announcement demonstrated, FIs are engaging with technology players in new ways as together, they seek to create ecosystems that offer new value to consumers. They are described by Google as “smart,” since they will provide account holders with money management tips to optimize and manage the funds in those accounts.

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Data – The Lifeblood of Intelligence Automation

Perficient

If the tools we use for intelligence automation are not built around our customers, we will not be providing a truly personalized user experience. When used in the correct way, intelligence automation will enable professional groups to have more time for innovation and increase work efficiencies. It all starts with the data.

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