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On June 4, HCL and Google Cloud announced the expansion of their partnership to bring HCL’s software offerings, starting with HCL Commerce, to Google Cloud. Google Cloud will now be the preferred cloud platform for HCL Commerce, taking advantage of the global reach, security, and elasticity of Google Cloud.
Machine learning is always a hot topic in the search community, and there is still confusion on how and why Google uses machine learning in their search algorithms. Here’s Why digital marketing video series, Eric Enge and Jessica Peck explain why you need to understand how Google uses machine learning. ? ? ?. Transcript.
This is the second time we’ve done a study on video rankings in Google and YouTube (see the first study here ). This post covers: How YouTube videos dominate the top videos in Google’s results. The difference between YouTube’s and Google’s algorithms for ranking videos. An analysis of how the two algorithms differ.
Many businesses have included video marketing in their strategy as video plays an incredibly important role in Google search results. Here’s Why digital marketing video series, Eric Enge reveals insights from his latest study on how videos rank differently on Google and YouTube and what that means for your video strategy. ?
Earlier this year, Perficient became a Google Cloud Premier Partner and was named a Google Cloud Healthcare and Life Sciences Expertise Partner in recognition of our demonstrated technical proficiency, expertise, and customer impact with Google Cloud Platform (GCP). Learn More About Our Google Partnership.
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Even amid a crackdown on tech acquisitions, Google has managed to win European Union approval for its $2.1 Big Tech companies from over-extending their dominance of the markets. billion purchase of fitness tracker Fitbit , according to Bloomberg. The move comes as regulators in the EU are looking at ways to keep U.S.
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With better view and click through rates and less regulatory hurdles then email, they have become a popular channel for digital marketers trying to reach their audiences. This goal will be used to trigger Marketing Automation. Sitecore’s Marketing Automation is the perfect tool for designing Push Notification Campaigns.
A new lawsuit from multiple states alleges that Google used its digital advertising business to harm consumers, The Wall Street Journal (WSJ) reported. This internet Goliath used its power to manipulate the market, destroy competition, and harm YOU, the consumer,” Paxton's office said in a tweet Wednesday (Dec. 16), according to WSJ.
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On May 28 th , 2020, Google announced that they were adding a new ranking algorithm called the Google Page Experience, which incorporates some new page experience metrics in their ranking factor. Evaluating Page Experience for a Better Web – Google’s Announcement. In this episode of the?award-winning?Here’s
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Despite an order from the European Union ’s antitrust watchdog to curb its anticompetitive practices, Google continues to boost its market power, according to Reuters , which cited a study released Monday (Sept. In 2017, the European Commission , responsible for managing the day-to-day business of the EU, fined Google 2.4
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award-winning Here’s Why digital marketing video series, Eric Enge and John Dietrich reveal that there are cases where exposing a targeted group of search pages for indexation makes a lot of sense for SEO. ? ? ? ?. I’m the Principal for the Digital Marketing Solutions Business Unit at Perficient. Is that a myth? Eric: Sure.
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The pandemic dramatically accelerated the evolution and maturity of digital marketing. As platforms, approaches, and channels have all shifted seemingly overnight, we have a new normal for changing your marketing strategy more rapidly than ever. Apple | Spotify | Amazon | Google | Stitcher. In Episode 3 of the What If?
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7) ask that Google, Amazon and other digital platforms provide an explanation about how search results are ranked. Since businesses increasingly depend on digital solutions to reach consumers, their position in online search results can make it or break it,” said Thierry Breton , the EU's commissioner for internal market.
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At Perficient, we just published a second update of our study on video rankings in Google and YouTube. The main objective is to find out the difference between YouTube’s and Google’s algorithms for ranking videos. YouTube Continues to Dominate the Video Results in Google (Study). YouTube Marketing Resources. Transcripts.
Google is a happiness engine. Here’s Why digital marketing video series, Eric Enge reveals three tips that will help satisfy your website visitors and generate a successful search program for your business. ? ? ? ?. I’m the Principal of the Digital Marketing Solutions Business Unit at Perficient. award-winning?Here’s
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Rajpal will have responsibility for driving cloud and DevOps business strategy with cloud technology market leaders, including IBM, Google, VMWare, Amazon, Boomi, Microsoft, and Red Hat. She will provide resources to scale client projects and speed time to market. ” Jason Hudnall, AVP of GEO markets.
Apple | Spotify | Amazon | Google | Stitcher. He works with clients to convert market insights into real-world digital products and customer experiences that actually grow their business. Click The Player To Listen to Episode 5 Now. Subscribe and Don’t Miss an Episode. Episode Guest Profile. Meet the Hosts. LinkedIn | Perficient.
BANK MARKETING Since you probably spent time today discussing the Super Bowl ads (Smaht Pahk, Google, and Snickers were our favorites), we wanted to highlight an all-too-common mistake that many banks make. Unfortunately, some brands waste it.
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Here’s Why digital marketing video series, Eric Enge reveals some insights from our fourth annual survey of voice usage and predicts when the voice revolution will actually happen. ? ? ?. Eric Enge, Principal with the Digital Marketing Solutions Business unit at Perficient here. Ah, Google, sorry about that. award-winning?
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