Google Marketing Marketing Automation 
Perficient
AUGUST 28, 2020
With better view and click through rates and less regulatory hurdles then email, they have become a popular channel for digital marketers trying to reach their audiences. This goal will be used to trigger Marketing Automation. Sitecore’s Marketing Automation is the perfect tool for designing Push Notification Campaigns.
PYMNTS
JUNE 16, 2020
As a next step in the direction of a digital-first, omnichannel experience, David’s Bridal is teaming with mobile wallet marketing automation platform Popwallet.
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Independent Banker
FEBRUARY 28, 2022
Kathy Strasser of IncredibleBank is evaluating marketing campaign management platforms. We asked several banking leaders how they’ve employed fintech to ramp up their marketing campaigns, hone their analytic strategies and gain new patrons in the process. Their ability to market and add banking functionality … is a natural fit.”.
PYMNTS
FEBRUARY 8, 2017
Founded in 2000, Fishbowl began as a first-generation marketing company focused primarily on email and email-related services, said Kiran. Marketing has become much more data-centric in recent years,” Kiran said. That has become a strength for us, to leverage that intelligence to help restaurants market effectively to their guests.”.
William Mills
MAY 11, 2017
Marketing Today. 55% of B2B marketers say they are unclear on what content marketing success or effectiveness looks like, and that’s understandable since the sheer volume of activities alone can be overwhelming, including: Blogging; Social Media including Facebook, LinkedIn, Twitter, Google+, etc.; Sales intelligence.
PYMNTS
MAY 17, 2017
To add to that marketing enigma — if a merchant does make it down the conversion path, if the payment process is complicated, consumers may still abandon the transaction altogether. At the top end of the funnel, consumers and shoppers are doing Google and other searches to find goods, so we make sure it’s optimized for that,” he explained.
William Mills
JUNE 23, 2016
PR and content marketing are the answer to your fintech brand awareness and lead generation woes. When you are searching on Google, do you ever click on the advertisements? So, as a marketer what should you do? Content marketing provides companies the unique opportunity to write and distribute their own educational content.
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