Remove Google Remove Marketing Remove Millennials
article thumbnail

Creating an Effective Financial Services Marketing Strategy for Millennials

Bank Innovation

On the surface, a financial services marketing strategy is not completely different than a marketing strategy for any other industry. A financial services marketing strategy must be more rigorous and well-thought-out in order to be successful.

article thumbnail

How To Pay The Millennial Workforce

PYMNTS

Over the past two years, demand for mobile and digital P2P payments has risen notably (to the point that many FIs now consider such services a must-have), said Fiserv ’s Jeff McCrory, director of product marketing. At present, about 5,100 FIs offer Zelle.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

AI-Powered Visual Shopping Experiences For Millennials, Gen Z

PYMNTS

Retailers looking to engage tech-savvy millennials and Gen Z consumers are quickly doubling down on their efforts to offer more visual content and enhance the discoverability of their products and services. A survey conducted last year found that 62 percent of millennials prefer visual search over other search methods.

article thumbnail

Why Millennials Want To Crowdfund Their Mortgage Down Payments

PYMNTS

When one tries to Google the phrase “millennials and mortgages,” something curious happens. Two different – and in some cases, mutually exclusive sounding – accounts of millennials and their home-buying habits, or lack thereof, emerge. Those consumers are buying houses, and are a driving force in some markets.

article thumbnail

What Post-Millennials Like

PYMNTS

Just as marketers started to get the hang of this newfangled “millennial” crowd, the next generation comes along to shake things up with different values, preferences and spending patterns. Some call them Generation Z, some call them post-millennials. Some call them Generation Z, some call them post-millennials.

article thumbnail

Ecosystems: Google, Disney And The Power Of Parental Spend

PYMNTS

Their popularity declined along with vinyl recordings – by 1984, they were all officially recorded on cassette, and by the end of the 1990s, they had more or less faded forever from the market. But what might be a bit unexpected is that this time around, Google and its Google Home Assistant are along for the ride.

Google 116
article thumbnail

Are Millennials Really Over Revolving Credit?

PYMNTS

That fundamental difference in what counts as a best-case scenario has caused millennials to turn away from revolving credit products, Afterpay Co-founder and CEO Anthony Eisen told PYMNTS in a recent conversation. Other than perhaps Google, he noted, it is the single-largest provider of leads to Australian retailers. “In