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Google Quits Cookies As Data Privacy Regs Show Fangs

PYMNTS

Looks like the digital advertising and marketing sectors are in for a reckoning. How that will affect merchants’ online promotional activity hangs in the balance. The European Union (EU) has levied $126 million USD in fines in that brief time, the biggest against Google at $57 million. are affecting the adoption of open banking.

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Improve Engagement with Web Push Notifications and Sitecore Marketing Automation

Perficient

With better view and click through rates and less regulatory hurdles then email, they have become a popular channel for digital marketers trying to reach their audiences. This goal will be used to trigger Marketing Automation. Sitecore’s Marketing Automation is the perfect tool for designing Push Notification Campaigns.

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Google Eyes Investing In Indonesia’s eCommerce Hub Tokopedia

PYMNTS

Google and Temasek Holdings Private Ltd. , But Google and Temasek appear to be the most interested, and negotiations could conclude in a few weeks, Bloomberg’s anonymous sources said. s Google and Temasek would be major scores for one of Southeast Asia’s biggest eCommerce operators. s Vision Fund has also met with Facebook Inc.

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Does ‘Google Checking’ Foreshadow Big Tech, FinTech Payments Changes?

PYMNTS

But as a recent Google announcement demonstrated, FIs are engaging with technology players in new ways as together, they seek to create ecosystems that offer new value to consumers. They are described by Google as “smart,” since they will provide account holders with money management tips to optimize and manage the funds in those accounts.

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New EU Guidelines Ask Google, Digital Platforms To Disclose Search Ranking Criteria

PYMNTS

7) ask that Google, Amazon and other digital platforms provide an explanation about how search results are ranked. The guidelines indicate that online platforms should be asked to explain how their algorithms prioritize some results over others and that they should clearly state when a featured listing was paid for.

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Google to Expand Tez Outside of India

Bank Innovation

Google is looking to expand Tez, the mobile payment platform it launched in India last year, to other markets in Asia this year, the Internet company said. The company will expand its platform to one of a “shortlist” of three unnamed markets in Asia as well as one additional market country, Diana Layfield, head of […].

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Why Studying the Past of Digital Marketing is Important – Here’s Why #260

Perficient

Digital marketing has been part of marketing programs for decades. award-winning Here’s Why digital marketing video series, Eric Enge gives some retrospective on the history of digital marketing and SEO and shares lessons that can be applied to today’s digital marketing strategy. ? In this episode of the?award-winning

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