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Google Rolls Out ‘Product Discovery Solutions For Retail’ Suite

PYMNTS

Google Cloud is rolling out Product Discovery Solutions for Retail, a new suite of services that will use artificial intelligence (AI) and machine learning (ML) to help eCommerce firms deliver personalized consumer experiences during a shopping journey’s initial phase. "As

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Google Quits Cookies As Data Privacy Regs Show Fangs

PYMNTS

In the middle are the consumers whose data fuels eCommerce, social media and basically the entire internet as we know it. The Merchants’ Guide to Navigating Global Payments Regulations , powered by Ekata, dives deep into this complex and unsettled topic, from possible abrupt retail impacts to long-term open banking repercussions.

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Retail SMBs Face Up To Q4 Marketing Opportunities

PYMNTS

For retailers, the fourth quarter of 2020 is likely to see a media blitz that will make other years pale in comparison. Unspent budget from big box retailers will be let loose as early as Oct. There are many critical aspects to SMB retail media strategy but two stand out this year: when to advertise and where to advertise.

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Apple Pay Trending Up as Target, Other Retailers Add Payment Option

Bank Innovation

Apple Pay was trending across social media today on news the payment option will soon be accepted at Target, Taco Bell and other major U.S. According to Apple, 74 of the top 100 U.S. merchants now accept Apple Pay. The company touted the service’s ease of use, security and speed at the register. But […].

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Why Instagram’s New Shopping Icon Is Changing Ecommerce Forever

Perficient

Here’s why: Traditionally users weren’t able to purchase items through social media platforms. Social influencers could promote brands through their channels and direct users to “swipe up” or click a link in their bio to purchase.

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Google Lens Brushes Up Against Contextual Commerce

PYMNTS

That’s one angle through which you can view a recent development involving Google Lens. The product, which is Google’s object recognition platform, has taken on new duties. On Google Images results, a new Lens button will appear at the bottom of each picture. New Role for Lens. Visual + Contextual Commerce.

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Location, Location, Location: Google Maps Get Birthday Upgrade

PYMNTS

Google Maps is getting a makeover and retailers will be a beneficiary as it enables more location sharing, data access and social media integration. Along with a new logo for its 15th birthday, the Google Maps app has stepped up its navigation features, according to reports. It also sends messages to businesses.

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