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Google Rolls Out ‘Product Discovery Solutions For Retail’ Suite

PYMNTS

Google Cloud is rolling out Product Discovery Solutions for Retail, a new suite of services that will use artificial intelligence (AI) and machine learning (ML) to help eCommerce firms deliver personalized consumer experiences during a shopping journey’s initial phase. "As

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Banks Must Up Their Social Media Game to Connect with Digital Natives

Gonzobanker

Traditional financial institutions that want to compete with fintech disruptors like Chime and X (formerly known as Twitter) need to up their social media game. hours per day on social media. Sofi has built strong engagement through its Richer Lives social media strategy and influencer Vivian, “your rich BFF.”

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Google Quits Cookies As Data Privacy Regs Show Fangs

PYMNTS

In the middle are the consumers whose data fuels eCommerce, social media and basically the entire internet as we know it. The Merchants’ Guide to Navigating Global Payments Regulations , powered by Ekata, dives deep into this complex and unsettled topic, from possible abrupt retail impacts to long-term open banking repercussions.

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Location, Location, Location: Google Maps Get Birthday Upgrade

PYMNTS

Google Maps is getting a makeover and retailers will be a beneficiary as it enables more location sharing, data access and social media integration. Along with a new logo for its 15th birthday, the Google Maps app has stepped up its navigation features, according to reports. It also sends messages to businesses.

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Retail SMBs Face Up To Q4 Marketing Opportunities

PYMNTS

For retailers, the fourth quarter of 2020 is likely to see a media blitz that will make other years pale in comparison. Unspent budget from big box retailers will be let loose as early as Oct. There are many critical aspects to SMB retail media strategy but two stand out this year: when to advertise and where to advertise.

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Google Tests Shoppable Ads With Images

PYMNTS

Google is expanding its advertising reach, bringing shoppable ads to Google Images search results. According to a report in Adweek, the shoppable ads will enable retailers to tag product images , and when users hover over them, they will find information including the brand name and the price for the product.

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Google Launches New Shopping Platform In India

PYMNTS

Google has released Google Shopping in India to aid customers with a streamlined online shopping experience. According to a report , Google Shopping will allow customers to sift through offers and review costs between multiple merchants. First, there’s the “Shopping” tab, which Indian users will see when they use Google Search.

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