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Five Bank Marketing Leadership Takeaways from the ABA School of Bank Marketing Management

Jeff For Banks

Lance Kessler introduced a new subject to the ABA School of Bank Marketing Management (SBMM) this week. Marketing Leadership. A few months ago, he asked me and two other marketing experts to be on a panel for the class. I rejected the moniker "marketing expert". Key takeaways for marketing leadership: 1.

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A Look Back at Our Top 10 Marketing Blog Posts of 2017

Bank Innovation

These posts are representative of our blog’s mission to be the go-to resource for marketing information and best practices for both clients and prospects. 7 B2B Marketing Trends to Watch in 2018. As we approach the end of 2017, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead. Unsubscribe.

Marketing 268
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2020 Embrace the Moment Gala for Michigan Council of Women in Technology

Perficient

Comprising of a network of executives, students, business owners, entrepreneurs, and other leaders, the group collaborates to provide mentoring, networking, technology experiences, and leadership development through youth summer camps, college and graduate scholarships, professional networking events, and more.

Michigan 493
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Perficient Gives Back to Hometown Community of St. Louis

Perficient

From partnering with top organizations and sponsoring special events to be the people actually picking up the trash along the highway, our leadership and colleagues embrace the chance to give back at all levels. Concordance Academy of Leadership. Tanya Stewart, talent acquisition manager, chose to make a difference for many people!

St. Louis 511
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Perficient is Proud to be Sitecore Content Hub Specialized

Perficient

Being recognized by Sitecore in this elite group of partners reinforces our broad skillset. Our team of technologists, analysts, and strategists have combined to deliver on Sitecore’s plan for supporting marketers in a content-driven world. Earning this specialization was especially gratifying for the Sitecore leadership team.

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Post COVID-19 Customer Experience Imperatives

Perficient

The pandemic exposed both good and bad customer experiences as companies reacted to the changing market and economic conditions. “Without strong CX leadership to champion the company’s initiatives and set cross-departmental goals, CX efforts typically stagnate, devolve, and disintegrate. Expectations vs Reality.

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4 Ways to market your firm's niche

Abrigo

If your accounting firm doesn''t have a formal marketing plan in place, you''re not alone. Many accounting-firm websites and marketing materials look similar, making general claims of highly qualified staff and a respected role in the community. Keeping this in mind, here are four ideas for helping to market your industry niche: 1.

Marketing 191