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Five Bank Marketing Leadership Takeaways from the ABA School of Bank Marketing Management

Jeff For Banks

Lance Kessler introduced a new subject to the ABA School of Bank Marketing Management (SBMM) this week. Marketing Leadership. A few months ago, he asked me and two other marketing experts to be on a panel for the class. I rejected the moniker "marketing expert". Key takeaways for marketing leadership: 1.

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Ant Group Overhauling Operations To Satisfy Chinese Regulators 

PYMNTS

After having its $37 billion dual IPO pulled by Beijing, Jack Ma’s Ant Group is working fast to overhaul operations to comply with government regulations, The Wall Street Journal reported on Friday (Jan. Chinese financial regulators called Ma and his leadership team to answer questions on the eve of the company’s stock market debut.

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Strategy Requires Leadership and Consistency

Alex Jimenez

True strategy bases the plan on data and requires leadership to execute. We competed in the same market with each group. The characteristics of the market were not shared with us. First, we realized that being blind to market forces was not a normal situation. We were determined to research the market.

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Expedia Leadership Changes Show Power Of Travel Industry Disruption

PYMNTS

Barry Diller, chairman of the board, and Peter Kern, vice chairman and director, will oversee the company’s executive leadership team. Beyond that, one of the biggest challenges is the tendency of many adventure (and luxury) travelers to share their adventures as part of a group.

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A Look Back at Our Top 10 Marketing Blog Posts of 2017

Bank Innovation

These posts are representative of our blog’s mission to be the go-to resource for marketing information and best practices for both clients and prospects. 7 B2B Marketing Trends to Watch in 2018. As we approach the end of 2017, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead. Unsubscribe.

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Expedia Leadership Shakeup Shows Power Of Travel Industry Disruption

PYMNTS

Barry Diller, chairman of the board, and Peter Kern, vice chairman and director, will oversee the company’s executive leadership team. Beyond that, one of the biggest challenges is the tendency of many adventure (and luxury) travelers to share their adventures as part of a group.

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Alphabet Market Cap Hits $1T

PYMNTS

tech firm to reach $1 trillion market value, joining Apple, Amazon and Microsoft in hitting the milestone, according to reports on Thursday (Jan. Apple was the first tech giant to see its market cap top $1 trillion. per share — a market cap of $964 billion. Google’s parent company Alphabet is the fourth U.S.

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