PYMNTS

MAY 26, 2020

The data on millennials’ lifetime earnings potential were already fairly grim long before the word “coronavirus” became part of everyone’s daily conversations – and before the U.S. A 2016 paper led by Stanford University Economist Raj Chetty found that millennials were in deeper economic trouble than a quick look at the U.S.

Millennials 153

Millennials Study Groups Survey 153

Bank Innovation

SEPTEMBER 26, 2018

The customer engagement and marketing tool differs from the feature available on popular social networking apps like Facebook and Instagram in that it does not have […].

Millennials 186

Millennials Groups Tools Mobile 186

South State Correspondent

MAY 31, 2016

Banks that are targeting Millennials with marketing dollars might be wasting their money. The same holds true for banks that are trying to market to Boomers or any other target demographic. In fact, we believe that marketing to a demographic is an inefficient use of resources. You see, no demographic is one-dimensional.

Marketing 150

Marketing Millennials Resources Examples 150

Perficient

DECEMBER 1, 2020

Millennials are now the largest adult generation in the U.S., Paid digital marketing campaigns that are multisegmented, connecting to diverse audiences with targeted design, content, and messaging on the platforms where they are more likely to see your campaigns and more likely to convert. Millennials. As the U.S.

Trends 309

Trends Millennials Community Marketing 309

PYMNTS

DECEMBER 3, 2020

The pandemic has significantly altered the way consumers of all age groups and income levels shop and pay, with many turning to online and mobile channels to reduce health risks. Yet, the two most connected consumer groups — bridge millennials and superconnected consumers — have changed their habits the most.

Millennials 211

Millennials Groups Study Retail 211

PYMNTS

JULY 17, 2018

When one tries to Google the phrase “millennials and mortgages,” something curious happens. Two different – and in some cases, mutually exclusive sounding – accounts of millennials and their home-buying habits, or lack thereof, emerge. Those consumers are buying houses, and are a driving force in some markets.

Millennials 131

Millennials Payments Metro Marketing 131

PYMNTS

FEBRUARY 28, 2020

He is the cliché of a profession that has a lot of suede sheen on it, but at least one company is in the market to bring used car sales into the digital future. “We It’s hard to imagine that there’s so much technology and innovation happening up and down the mobility spectrum except for in this market — and it’s a $1.4

Marketing 242

Marketing Los Angeles San Francisco San Diego 242

PYMNTS

SEPTEMBER 11, 2018

Millennial consumers are ready to be brand ambassadors — especially when engaging in mobile commerce with private-label debit programs. The interview with Bailey comes amid increasing focus on how millennials might change gas and convenience store payments. Or targeting apps at a particular group of consumers who are on the rise?

Millennials 126

Millennials Mobile Payments Study 126

PYMNTS

MARCH 16, 2018

It seems that retailers and marketers don’t. With marketers clamoring to attract the fleeting attention of millennial and Gen Z shoppers, the older demographic (roughly between the ages of 53 and 71) is often overlooked. Nor should they assume that millennial-focused ads will trigger boomers’ desire for perennial youth.

Millennials 108

Millennials Retail Mobile Branding 108

South State Correspondent

JULY 11, 2022

Email is one of the most effective bank marketing channels available. Using AI for bank email marketing can get you a 2% to 13%+ lift, or improvement, depending on the technique. In this article, we give you our top five lessons to inspire your bank to adopt AI in marketing or leverage our data to improve your effort.

Marketing 195

Marketing Data social media Groups 195

PYMNTS

JANUARY 8, 2021

The FinTech group is reportedly mulling setting aside a significant number of shares for users if it goes public, but it has yet to make any final decisions, according to Bloomberg, who cited unnamed sources. Robinhood ’s platform is popular with amateur retail investors, particularly millennials and Gen-Zers.

Massachusetts 363

Massachusetts Fintech Millennials Retail 363

PYMNTS

SEPTEMBER 30, 2020

Luxury retailers are also targeting millennial and Generation Z consumers to expand their customer bases, with one report showing that millennials accounted for 35 percent of high-end retail purchases, for example. Australia-based installment payment provider Afterpay , for example, has seen its revenues hit $3.8 About The Tracker .

Payments 279

Payments Millennials Retail Trends 279

Perficient

FEBRUARY 10, 2021

While the Centers for Disease Control and Prevention(CDC ) recommends healthcare consumers over 65 get vaccinated, few communications have targeted these groups or provided understanding and navigation to how to access the vaccine in their community. Create a rollout plan that considers your older patients. How are you reaching them?

New York City 484

New York City social media Community System 484

PYMNTS

MAY 23, 2018

For all the press about how millennials are the future of commerce, there is one big and rather problematic roadblock in that narrative. Millennials are kind of broke – and they might always be. While other generational groups also lost ground during the Great Recession, millennials as a group have largely missed the recovery.

Millennials 109

Millennials St. Louis Study Groups 109

PYMNTS

DECEMBER 13, 2016

Millennials just aren’t buying homes — they are the first generation of Americans since World War II who will meaningfully move away from that vision of the American Dream. Millennial homeownership rates — for those 75.4 Millennial homeownership rates — for those 75.4 The 17 Million Millennials Wave.

Millennials 100

Millennials Groups Study Marketing 100

PYMNTS

DECEMBER 11, 2019

Consumers are beginning to express more preferences regarding their buying and selling experiences on online marketplaces, which are seeing an increased amount of competition in the market as they attempt to hold onto their customer bases. Why Travel Firms Need To Cater To Millennial Payment Preferences.

Marketing 132

Marketing Millennials social media Case Study 132

PYMNTS

JUNE 14, 2018

Millennials are a force to be reckoned with, as they are made up of approximately 90 million individuals with significant spending power: By 2030, their aggregate annual income is projected to be more than $4 trillion. In its effort to do so, Gravy doesn’t seek to make money selling the actual goods — it seeks to market the actual stage.

Millennials 118

Millennials Branding Mobile Apple 118

PYMNTS

NOVEMBER 26, 2018

percent of consumers, this customer base may represent a marketing opportunity for C-stores. According to Thorntons, the ability to provide consumers with a loyalty-focused mobile solution has “changed the game for our marketing efforts.”. While apps are used for gas station payments by only 4.5 Almost half – or 49.4

Marketing 153

Marketing Mobile Millennials United States 153

PYMNTS

SEPTEMBER 11, 2019

As spotlighted in the Digital Banking Tracker , the global digital banking market is slated to grow by 16 percent, compounded annually. As many as 72 percent of bridge millennials say mobile apps are important for accessing bank accounts. The age of personalized service is upon us.

Digital Banking 160

Digital Banking Millennials Mobile Regulation 160

PYMNTS

JANUARY 27, 2020

Despite increased attendance and a spike in the fitness industry , some middle-market fitness gyms are struggling with debt, according to a report by Bloomberg. Brands like Town Sports and 24 Hour Fitness have to deal with constant turnover from customers as well as loans that are sold with 20 percent discounts.

Marketing 140

Marketing Branding Millennials Groups 140

PYMNTS

OCTOBER 22, 2018

People of all stripes — from millennials to baby boomers, from Generation X to the Greatest Generation — are increasingly swapping the friction of shopping in a store for the convenience of using one of the many connected devices they now own to shop and buy from instead. To track how we will pay, watch how Bridge Millennials pay today.

Millennials 212

Millennials Study Payments Data 212

PYMNTS

MAY 2, 2019

The payment company said research shows millennials are spending the most on groceries, streaming and commuting. Because this card focuses on everyday spending like groceries, transit, gas and streaming services, its target market is very wide,” said CreditCards.com Analyst Ted Rossman in an email to PYMNTS.

Millennials 111

Millennials Cards Lending Industry 111

PYMNTS

JANUARY 28, 2021

It will likely alter global markets and regulations as the financial ecosystem becomes more digitized. CU member interest in digital payment methods is also strongest among younger age groups representing sought-after markets for CUs because of concerns about aging membership bases.

Innovation 187

Innovation Millennials Payments Mobile 187

PYMNTS

JULY 13, 2018

It has made the millennial generation of women — either entering or settling into their prime spending years — something of a unique class of citizens when it comes to financial services. Millennial women are evolving into very [a] different relationship with money,” said Reilly. I think we are at a tipping point.

Millennials 111

Millennials Tools Connecticut Study 111

Perficient

JULY 20, 2020

What are marketing personas versus UX personas? Marketing personas define broad audience demographics. Marketing personas pinpoint the demographics of who to target, their affinities, and one key message that might resonate. Marketing persona: “women, ages 35-50, married with kids, income over $60K”.

UX 332

UX Meeting Data Groups 332

PYMNTS

OCTOBER 6, 2020

Millennial and Gen Z shoppers are focusing on sustainable and ethical fashion and retail more than before. However, these purchases can be viewed as too costly in a market full of less expensive alternatives. CEO Nick Molnar said in a past PYMNTS panel. And there's a huge opportunity.

Millennials 200

Millennials Retail United States National 200

PYMNTS

NOVEMBER 9, 2020

Having digital payment options is even more important to bridge millennials, millennials and members of Generation Z than to the average consumer — and far more important than it is to either Generation X consumers or baby boomers and seniors,” notes the PYMNTS How We Will Shop Report , a collaboration with PayPal.

Retail 261

Retail Millennials Online Tools 261

PYMNTS

AUGUST 6, 2019

The point is that when it comes to wedding planning — especially those put together by millennials, who are finally coming into their own as important consumers — there is always a better way to go about things. All this new revenue is going from the cities where most millennials live to the countryside,” he said.

Millennials 120

Millennials Massachusetts Trends Technology 120

PYMNTS

DECEMBER 30, 2020

The trend toward BNPL solutions is particularly notable among certain consumers groups. could become an even more competitive market for BNPL solutions in the future. shoppers who have used BNPL options are between the ages of 18 and 34, putting them in the millennial and Generation Z categories.

Payments 276

Payments Trends Millennials United States 276

PYMNTS

JANUARY 27, 2020

Despite increased attendance and a spike in the fitness industry , some middle-market fitness gyms are struggling with debt, according to a report by Bloomberg. Brands like Town Sports and 24 Hour Fitness have to deal with constant turnover from customers as well as loans that are sold with 20 percent discounts.

Marketing 130

Marketing Branding Millennials Groups 130

PYMNTS

DECEMBER 2, 2019

In today’s top payments news, millennials — as well as bridge millennials — were big Black Friday spenders this year. Data obtained by one news outlet indicates that Chinese tech firms are aiming to grow markets for the newest facial recognition technology while moving a global standard forward.

Millennials 100

Millennials Strategy Payments United States 100

PYMNTS

MAY 15, 2018

Millennial is now a generational definition that encompasses both those just leaving their parents’ home and entering college, and those paying a mortgage on their house and worrying about paying for their kids’ college. 30-40 : The age range of the bridge millennial consumer group. They are the present. They are the present.

Millennials 119

Millennials Online Groups Innovation 119

PYMNTS

AUGUST 28, 2019

Forget millennials – well, at least for a moment. The items are sold in small quantities to catch the interest of Generation Z and millennial consumers who aren’t interested in buying in bulk. This group is also big on conversations, both online and offline: Engagement Labs finds that they drive 19 percent of purchases.

Retail 148

Retail Trends Millennials Survey 148

PYMNTS

DECEMBER 17, 2019

Domio , a startup that designs and rents apartment hotels, has raised $100 million in funding to expand both nationally and globally to 25 markets by 2020, according to reports on Tuesday (Dec. It is currently in 12 markets. The company’s Series B round was led by GGV Capital. The funding round closed in late summer.

Marketing 101

Marketing Millennials Capital New York 101

PYMNTS

NOVEMBER 6, 2019

bank account have access to Zelle in their mobile banking app,” Lou Anne Alexander, group president, payments solutions at Zelle operator Early Warning, said in a press release. only, the service is slated to soon expand to other global markets. Today, one in two adults with a U.S. Currently available in the U.S.

Millennials 107

Millennials Payments Cards Survey 107

Perficient

JULY 31, 2020

Three leading organizations — Salesforce , Perficient , and The Chartis Group — have come together to share bright spots within the healthcare community that can point the way to building the necessary capacity to adapt. Register now for our upcoming virtual panel on Revenue Resilience | August 11, 2020 at 2pm EST / 11am PST.

System 332

System Metro Operations Millennials 332

PYMNTS

DECEMBER 26, 2018

At the same time, Cellulant said her products appeal to millennials who spend a lot of time on social media. In fact, the brand’s target market is millennial women between the ages of 20 and 37 with disposable income who live in an urban area.

social media 180

social media Payments Millennials Regional 180