South State Correspondent

JULY 11, 2022

Email is one of the most effective bank marketing channels available. Using AI for bank email marketing can get you a 2% to 13%+ lift, or improvement, depending on the technique. In this article, we give you our top five lessons to inspire your bank to adopt AI in marketing or leverage our data to improve your effort.

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PYMNTS

JULY 17, 2018

When one tries to Google the phrase “millennials and mortgages,” something curious happens. Two different – and in some cases, mutually exclusive sounding – accounts of millennials and their home-buying habits, or lack thereof, emerge. Those consumers are buying houses, and are a driving force in some markets.

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Millennials Payments Metro Marketing 131

PYMNTS

MARCH 16, 2018

It seems that retailers and marketers don’t. With marketers clamoring to attract the fleeting attention of millennial and Gen Z shoppers, the older demographic (roughly between the ages of 53 and 71) is often overlooked. Nor should they assume that millennial-focused ads will trigger boomers’ desire for perennial youth.

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Millennials Retail Mobile Branding 108

PYMNTS

SEPTEMBER 11, 2018

Millennial consumers are ready to be brand ambassadors — especially when engaging in mobile commerce with private-label debit programs. The interview with Bailey comes amid increasing focus on how millennials might change gas and convenience store payments. Or targeting apps at a particular group of consumers who are on the rise?

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Millennials Mobile Payments Study 126

PYMNTS

JUNE 29, 2016

A lot of millennials are still living at home with their parents, but as more and more of them begin moving out in the coming years, they could have a significant impact on both the housing and rental markets. So what will fuel this significant growth in new millennial households?

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Millennials Study Trends Marketing 186

PYMNTS

AUGUST 23, 2017

Millennials get a bad rap for everything from being unable to commit to a job to jeopardizing the cereal market. But, here’s a bit of good news coming out of travel and expense management company Concur: Businesses that have millennials in their workforces may actually save money — at least when it comes to business travel.

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PYMNTS

DECEMBER 3, 2020

The pandemic has significantly altered the way consumers of all age groups and income levels shop and pay, with many turning to online and mobile channels to reduce health risks. Yet, the two most connected consumer groups — bridge millennials and superconnected consumers — have changed their habits the most.

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Millennials Groups Study Retail 211

Bank Innovation

SEPTEMBER 26, 2018

The customer engagement and marketing tool differs from the feature available on popular social networking apps like Facebook and Instagram in that it does not have […].

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Millennials Groups Tools Mobile 186

PYMNTS

MARCH 7, 2017

Recently Harvard University’s Joint Center for Housing Studies conducted a study titled Improving America’s Housing 2017: Demographic Change and The Remodeling Outlook that looked at the various types of home renovations and which of those are more popular among different age groups.

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Millennials Study Groups Maine 109

South State Correspondent

MAY 31, 2016

Banks that are targeting Millennials with marketing dollars might be wasting their money. The same holds true for banks that are trying to market to Boomers or any other target demographic. In fact, we believe that marketing to a demographic is an inefficient use of resources. You see, no demographic is one-dimensional.

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Marketing Millennials Resources Examples 150

PYMNTS

APRIL 24, 2018

When it comes to stock market picks, Wall Street investors are placing their bets on the buying power of the millennial generation. Horton, which he believes should get a boost as more millennials become first-time homebuyers. I like to call this chart ‘millennials can’t cook,’” Ran said. homebuilder D.R. In fact, D.R.

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PYMNTS

MAY 23, 2018

For all the press about how millennials are the future of commerce, there is one big and rather problematic roadblock in that narrative. Millennials are kind of broke – and they might always be. While other generational groups also lost ground during the Great Recession, millennials as a group have largely missed the recovery.

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Millennials St. Louis Study Groups 109

PYMNTS

DECEMBER 11, 2019

Consumers are beginning to express more preferences regarding their buying and selling experiences on online marketplaces, which are seeing an increased amount of competition in the market as they attempt to hold onto their customer bases. Why Travel Firms Need To Cater To Millennial Payment Preferences.

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Marketing Millennials social media Case Study 132

PYMNTS

OCTOBER 30, 2017

As millennials continue to grow their presence in the small business (SMB) community, the dynamics of SMB finance are also changing. According to some experts , millennial small business owners no longer accept mediocre or sub-par services from their financial providers. million millennials now make up more than a quarter of the U.S.

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PYMNTS

DECEMBER 13, 2016

Millennials just aren’t buying homes — they are the first generation of Americans since World War II who will meaningfully move away from that vision of the American Dream. Millennial homeownership rates — for those 75.4 Millennial homeownership rates — for those 75.4 The 17 Million Millennials Wave.

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Millennials Groups Study Marketing 100

PYMNTS

JUNE 2, 2016

Dormify, a dorm decor startup, seems to have cracked the email marketing code for millennials and Gen Z buyers. The New York-based e-tailer has seen a 92-percent increase in revenue from email marketing and has doubled its web conversion rate. This has allowed it to bring in automation to the process.

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Millennials Marketing social media Strategy 100

PYMNTS

MAY 2, 2019

The payment company said research shows millennials are spending the most on groceries, streaming and commuting. Because this card focuses on everyday spending like groceries, transit, gas and streaming services, its target market is very wide,” said CreditCards.com Analyst Ted Rossman in an email to PYMNTS.

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Millennials Cards Lending Industry 111

PYMNTS

JUNE 14, 2018

Millennials are a force to be reckoned with, as they are made up of approximately 90 million individuals with significant spending power: By 2030, their aggregate annual income is projected to be more than $4 trillion. In its effort to do so, Gravy doesn’t seek to make money selling the actual goods — it seeks to market the actual stage.

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Millennials Branding Mobile Apple 118

PYMNTS

DECEMBER 2, 2019

In today’s top payments news, millennials — as well as bridge millennials — were big Black Friday spenders this year. Data obtained by one news outlet indicates that Chinese tech firms are aiming to grow markets for the newest facial recognition technology while moving a global standard forward.

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Millennials Strategy Payments United States 100

PYMNTS

SEPTEMBER 14, 2016

Plagued for the last several years by complaints about clunky styling, the latest RBC Capital Markets survey indicates that Banana Republic’s data would best be represented by the sound of 505 young women vomiting. We think repairing Banana Republic will be a longer battle,” wrote RBC Capital Markets Analyst Brian Tunick.

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Millennials Branding Survey Capital 100

PYMNTS

JANUARY 27, 2020

Despite increased attendance and a spike in the fitness industry , some middle-market fitness gyms are struggling with debt, according to a report by Bloomberg. Brands like Town Sports and 24 Hour Fitness have to deal with constant turnover from customers as well as loans that are sold with 20 percent discounts.

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Marketing Branding Millennials Groups 140

Perficient

DECEMBER 1, 2020

Millennials are now the largest adult generation in the U.S., Paid digital marketing campaigns that are multisegmented, connecting to diverse audiences with targeted design, content, and messaging on the platforms where they are more likely to see your campaigns and more likely to convert. Millennials. As the U.S.

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Trends Millennials Community Marketing 309

PYMNTS

FEBRUARY 28, 2020

He is the cliché of a profession that has a lot of suede sheen on it, but at least one company is in the market to bring used car sales into the digital future. “We It’s hard to imagine that there’s so much technology and innovation happening up and down the mobility spectrum except for in this market — and it’s a $1.4

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PYMNTS

JULY 13, 2018

It has made the millennial generation of women — either entering or settling into their prime spending years — something of a unique class of citizens when it comes to financial services. Millennial women are evolving into very [a] different relationship with money,” said Reilly. I think we are at a tipping point.

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Millennials Tools Connecticut Study 111

PYMNTS

JUNE 29, 2016

A lot of millennials are still living at home with their parents, but as more and more of them begin moving out in the coming years, they could have a significant impact on both the housing and rental markets. So what will fuel this significant growth in new millennial households?

Millennials 101

Millennials Study Trends Marketing 101

South State Correspondent

OCTOBER 3, 2024

for a group of accounts. Millennials, however, were more biased to odd digit pricing and were more strongly influenced by a pricing structure that ends in $0.95 (below). You will never know unless you test and if the above data is somewhat representative of your market, it will be worth your effort. and $24.00

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How To Strategy Millennials Data 195

PYMNTS

DECEMBER 17, 2019

Domio , a startup that designs and rents apartment hotels, has raised $100 million in funding to expand both nationally and globally to 25 markets by 2020, according to reports on Tuesday (Dec. It is currently in 12 markets. The company’s Series B round was led by GGV Capital. The funding round closed in late summer.

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Marketing Millennials Capital New York 101

PYMNTS

AUGUST 6, 2019

The point is that when it comes to wedding planning — especially those put together by millennials, who are finally coming into their own as important consumers — there is always a better way to go about things. All this new revenue is going from the cities where most millennials live to the countryside,” he said.

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Millennials Massachusetts Trends Technology 120

PYMNTS

JANUARY 27, 2020

Despite increased attendance and a spike in the fitness industry , some middle-market fitness gyms are struggling with debt, according to a report by Bloomberg. Brands like Town Sports and 24 Hour Fitness have to deal with constant turnover from customers as well as loans that are sold with 20 percent discounts.

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Marketing Branding Millennials Groups 130

PYMNTS

NOVEMBER 6, 2019

bank account have access to Zelle in their mobile banking app,” Lou Anne Alexander, group president, payments solutions at Zelle operator Early Warning, said in a press release. only, the service is slated to soon expand to other global markets. Today, one in two adults with a U.S. Currently available in the U.S.

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Millennials Payments Cards Survey 107

PYMNTS

SEPTEMBER 11, 2019

As spotlighted in the Digital Banking Tracker , the global digital banking market is slated to grow by 16 percent, compounded annually. As many as 72 percent of bridge millennials say mobile apps are important for accessing bank accounts. The age of personalized service is upon us.

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Digital Banking Millennials Mobile Regulation 160

PYMNTS

NOVEMBER 26, 2018

percent of consumers, this customer base may represent a marketing opportunity for C-stores. According to Thorntons, the ability to provide consumers with a loyalty-focused mobile solution has “changed the game for our marketing efforts.”. While apps are used for gas station payments by only 4.5 Almost half – or 49.4

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Marketing Mobile Millennials United States 153

PYMNTS

JANUARY 28, 2021

It will likely alter global markets and regulations as the financial ecosystem becomes more digitized. CU member interest in digital payment methods is also strongest among younger age groups representing sought-after markets for CUs because of concerns about aging membership bases.

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Innovation Millennials Payments Mobile 187

PYMNTS

MARCH 2, 2016

Baby Boomers practically grew up on the stuff — and the games on the side of the boxes — but, true to form, their millennial counterparts have different plans. At least, that’s the case for the 40 percent of millennials who said eating a bowl of cereal is just too much work that early in the morning. So said Mintel’s U.S.

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Millennials New York Taxes Google 100

FICO

JUNE 22, 2016

Last year Millennials surpassed Baby Boomers as the largest generation in the U.S. ( Millennials (those born between 1997-1981) now number 75.4 The Millennial generation came of age during the Great Recession and some studies from Bankrate and others, have shown they are credit averse, and favor debit cards over credit cards.

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Millennials eBook Analytics Cards 67

PYMNTS

SEPTEMBER 30, 2020

Luxury retailers are also targeting millennial and Generation Z consumers to expand their customer bases, with one report showing that millennials accounted for 35 percent of high-end retail purchases, for example. Australia-based installment payment provider Afterpay , for example, has seen its revenues hit $3.8 About The Tracker .

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Payments Millennials Retail Trends 279

CB Insights

SEPTEMBER 10, 2019

While the media often portrays millennials as preoccupied with the rising prices of festival tickets and avocado toast, their real financial concerns are a bit more practical. But millennials face significant headwinds in making those financial dreams a reality. get the REPORT on next generation investors. From big banks to big tech.

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Millennials Mobile Lending Cards 77