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4 trending social media tips to know

Independent Banker

The Social Bankers, a collective of community bank marketers, offers inspiration, information and professional development advice to community bankers focused on marketing and social media. We asked them for their need-to-know social tips. How to join the Social Bankers. ? By Julie Kendrick.

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Salesforce Marketing Cloud: Introduction to Email Studio 101

Perficient

Salesforce provides different types of clouds and Marketing Cloud is one of them. Marketing Cloud is a platform that has multiple tools designed for an organization to interact with their customers or potential customers across various channels. Image 01: Home Page of Marketing Cloud. Image 03: Content builder Tools.

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How banks can win the next generation of retail investors

Accenture

The market turmoil of 2020-2021, along with an unprecedented surge that has renewed a focus on retail investors, has pushed direct investing platforms into the spotlight. However, during the pandemic we witnessed the union of social (media, communities and group action) and capital (saving and trading) as….

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Fighting Truth and Mythology: Educating Black Patients About COVID-19

Perficient

Unfortunately, the Black community is also considered the group least likely to access healthcare (for COVID infection and for other needs) and is part of the larger group of Americans who are likely to fear vaccination. Centers for Disease Control and Prevention, the non-Hispanic Black community makes up 12.5% of COVID-19 deaths.

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Luxury Fashion Brands Outspend Smaller Rivals On Social Media

PYMNTS

Luxury fashion brands like Christian Dior, Louis Vuitton and Gucci are upping their social media game, especially on Instagram, and pouring real money into efforts to court young shoppers, according to a report by Reuters. Kering rival LVMH upped its marketing spending dramatically as well, spending 5.6 billion euros ($5.3

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Why The Future Of Social Media Might Be About Thinking Smaller 

PYMNTS

The world of social media can be a rough sea to sail in. Those are the nice neighborhoods on social media — but it doesn’t take very much to accidentally be knocked over into one of the not-so-nice areas full scammers, trolls, nasty comments, nonsensical memes and angry mobs of all stripes.

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Loss Of Advertisers Knocks Facebook’s Market Value Down $56B

PYMNTS

The social media giant has faced backlash and losses in partnerships from companies like Unilever , Verizon and Hershey , which have decided to sever ties due to what they say is a failure on Facebook’s part to sufficiently police hate speech and inaccurate news on its platform. Shares in Facebook fell 8.3