South State Correspondent
OCTOBER 30, 2024
That got us thinking about how we can improve communication with our commercial customers. In this article, we look at the data to highlight how to use “strategic product communication” to increase customer retention and usage. One phycological element that drives this is that the customer expects a marketing message.
South State Correspondent
OCTOBER 16, 2024
The product generates significant fees and helps drive deposit balances, yet debit cards rarely get a mention in strategy, marketing, or customer profitability circles. In addition, the debit card manager would work with retail, small business, marketing, and the branch network to bridge across silos.
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Abrigo
MARCH 27, 2025
They require a mix of judgment, data, and defensibilitywithout clear instructions from regulators on exactly how to apply them. How to identify CECL Q factors Taking the time to understand how to identify CECL qualitative factors makes it easier to document and defend them later on.
South State Correspondent
MARCH 19, 2025
These leaders have risen to the top of their previous organization and proven their value to the market by having a successful sale of their bank thereby quantifying the definitive value creation. A strong bank leader knows that the market isnt always going to go their way. A team learns nothing by doing the same thing every day.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. Intent data can be overwhelming if you don’t know how to use it.
Perficient
MARCH 1, 2021
The secret to understanding timing and creating truly impactful communications hinges on a deeper understanding of HIPAA’s definition of marketing. The patient EMR can be one of those sources of truth… if you know how to use it. But for all the training we undergo, there is still confusion around one aspect of HIPAA: marketing.
South State Correspondent
JANUARY 22, 2025
The gen AI consultant can talk intelligently about leadership, bank performance, financial structuring, marketing, lending, legal, compliance, and deposits. It is also better than a human at understanding and evaluating downstream implications of decisions, such as what a push into a new market will do for interchange or check volume.
Advertiser: ZoomInfo
Enter conversational marketing — the new paradigm to tackling your business deals and converting prospects in minutes. Studies show the return on investment (ROI) of conversational marketing helps your marketing team drive revenue.
Advertiser: ZoomInfo
Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. However, there’s no team better suited to lead that charge than the marketing department. Getting consensus on how to define “qualified leads”. Strategically aligning your systems and teams.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.
Advertiser: ZoomInfo
Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.
Advertiser: ZoomInfo
Modern go-to-market teams know it takes more than one email to break through the noise. Once you know how to write compelling, one-off emails to entice prospective customers, you can easily do the same across a short sequence of emails. The good news?
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play.
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As the commercial lending market continues to evolve, non-QM loans are becoming an increasingly popular offering among lenders looking to create new revenue streams. While lenders took a hit during the pandemic, the housing shortage is driving more investors to seek out non-conventional loans in order to meet demand.
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The ability to efficiently and accurately process these loans is the key to surviving and dominating a competitive market. For lenders, this means an influx of loan applications and paperwork.
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