South State Correspondent
OCTOBER 30, 2024
That got us thinking about how we can improve communication with our commercial customers. In this article, we look at the data to highlight how to use “strategic product communication” to increase customer retention and usage. One phycological element that drives this is that the customer expects a marketing message.
South State Correspondent
OCTOBER 16, 2024
The product generates significant fees and helps drive deposit balances, yet debit cards rarely get a mention in strategy, marketing, or customer profitability circles. In addition, the debit card manager would work with retail, small business, marketing, and the branch network to bridge across silos.
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South State Correspondent
OCTOBER 3, 2024
You will never know unless you test and if the above data is somewhat representative of your market, it will be worth your effort. The post How to End Price Your Deposit Accounts appeared first on SouthState Correspondent Division.
South State Correspondent
AUGUST 14, 2024
Four product variables impact profitability – rate, fees, marketing/brand, and companion products for a standard bank product such as a business savings account. This spheroid is asymmetrical as deposit performance is heavily influenced by ECR, hard interest, companion products, and marketing/brand.
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Enter conversational marketing — the new paradigm to tackling your business deals and converting prospects in minutes. Studies show the return on investment (ROI) of conversational marketing helps your marketing team drive revenue.
ATM Marketplace
AUGUST 2, 2024
A panel entitled "Using Financial Education as a Marketing, Engagement Tool" at the Bank Customer Experience Summit held in Charlotte from Sept. 9 to 11 will address this topic in detail.
South State Correspondent
AUGUST 28, 2024
In this article, we highlight how to better manage time deposits to prevent banks from destroying value. The CD market was born and managing time deposits was a new banking skill. By 1966, there was $15B of CDs issued by banks, a market that was second only to Treasuries.
Advertiser: ZoomInfo
Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. However, there’s no team better suited to lead that charge than the marketing department. Getting consensus on how to define “qualified leads”. Strategically aligning your systems and teams.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.
Advertiser: ZoomInfo
Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.
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As the commercial lending market continues to evolve, non-QM loans are becoming an increasingly popular offering among lenders looking to create new revenue streams. While lenders took a hit during the pandemic, the housing shortage is driving more investors to seek out non-conventional loans in order to meet demand.
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The ability to efficiently and accurately process these loans is the key to surviving and dominating a competitive market. For lenders, this means an influx of loan applications and paperwork.
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Immerse yourself in the world of C&I lending as we explore the unique challenges to the market. Learn how to bridge the gap between technology and attorneys to enhance operational efficiency. From regulatory compliance to the complexities of supply chains, gain valuable insights.
Advertiser: ZoomInfo
For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate.
Advertiser: ZoomInfo
It's quite a process for marketing teams to develop a long-term data management strategy. Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. It involves finding a data management provider that can append contacts with correct information — in real-time.
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