South State Correspondent
OCTOBER 30, 2024
That got us thinking about how we can improve communication with our commercial customers. In this article, we look at the data to highlight how to use “strategic product communication” to increase customer retention and usage. One phycological element that drives this is that the customer expects a marketing message.
South State Correspondent
OCTOBER 16, 2024
The product generates significant fees and helps drive deposit balances, yet debit cards rarely get a mention in strategy, marketing, or customer profitability circles. In addition, the debit card manager would work with retail, small business, marketing, and the branch network to bridge across silos.
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Abrigo
MARCH 27, 2025
They require a mix of judgment, data, and defensibilitywithout clear instructions from regulators on exactly how to apply them. How to identify CECL Q factors Taking the time to understand how to identify CECL qualitative factors makes it easier to document and defend them later on.
South State Correspondent
MARCH 19, 2025
These leaders have risen to the top of their previous organization and proven their value to the market by having a successful sale of their bank thereby quantifying the definitive value creation. A strong bank leader knows that the market isnt always going to go their way. A team learns nothing by doing the same thing every day.
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It is important to enter the loan and construction process with a clear understanding of how it works, the challenges that will arise, and how to avoid potential pitfalls.
Perficient
MARCH 1, 2021
The secret to understanding timing and creating truly impactful communications hinges on a deeper understanding of HIPAA’s definition of marketing. The patient EMR can be one of those sources of truth… if you know how to use it. But for all the training we undergo, there is still confusion around one aspect of HIPAA: marketing.
South State Correspondent
JANUARY 22, 2025
The gen AI consultant can talk intelligently about leadership, bank performance, financial structuring, marketing, lending, legal, compliance, and deposits. It is also better than a human at understanding and evaluating downstream implications of decisions, such as what a push into a new market will do for interchange or check volume.
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As the commercial lending market continues to evolve, non-QM loans are becoming an increasingly popular offering among lenders looking to create new revenue streams. While lenders took a hit during the pandemic, the housing shortage is driving more investors to seek out non-conventional loans in order to meet demand.
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The ability to efficiently and accurately process these loans is the key to surviving and dominating a competitive market. For lenders, this means an influx of loan applications and paperwork.
Speaker: Ren Hayhurst, Sr. Counsel and Executive Director
Immerse yourself in the world of C&I lending as we explore the unique challenges to the market. Learn how to bridge the gap between technology and attorneys to enhance operational efficiency. From regulatory compliance to the complexities of supply chains, gain valuable insights.
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Discover the key benefits of portfolio loans and learn how to streamline your lending process with our infographic, "5 Things Lenders Need to Know About Portfolio Loans & Their Documentation." Learn how innovative technology can automate portfolio loan documentation, ensuring efficiency and compliance.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. Intent data can be overwhelming if you don’t know how to use it.
Advertiser: ZoomInfo
Enter conversational marketing — the new paradigm to tackling your business deals and converting prospects in minutes. Studies show the return on investment (ROI) of conversational marketing helps your marketing team drive revenue.
Advertiser: ZoomInfo
Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. However, there’s no team better suited to lead that charge than the marketing department. Getting consensus on how to define “qualified leads”. Strategically aligning your systems and teams.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.
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