Perficient
MARCH 1, 2021
The secret to understanding timing and creating truly impactful communications hinges on a deeper understanding of HIPAA’s definition of marketing. The patient EMR can be one of those sources of truth… if you know how to use it. But for all the training we undergo, there is still confusion around one aspect of HIPAA: marketing.
Perficient
JUNE 15, 2020
Why Is Everyone Talking about Conversational Marketing? Conversational Marketing, a term originally coined by the company Drift , has taken on many forms and definitions over the past few years. If you ask five professional marketers the definition and what ‘makes up’ conversational marketing, you may get five different understandings.
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Perficient
AUGUST 26, 2020
Back in 2017, Julia McCoy at the Content Marketing Institute, wrote about Content Creation Robots and cited examples from the Washington Post and Associated Press. News organizations saw the enormous potential benefit and have been actively using AI technology to generate content quickly and efficiently.
Perficient
DECEMBER 14, 2020
So you’ve purchased Marketo Engage to improve your marketing-to-sales relationship and are eager to start implementing the system, but your missing key data points, like email addresses. How do you solve for this missing data and still reap the benefits of your Marketo system?
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However, without change, growth and learning are difficult not to mention keeping up with the market and staying competitive. We will discuss how to address the "change challenge" to enable you to be a changemaker and a graceful recipient of change. We have all worked for or ourselves are the bosses that prefer to keep the status quo.
Perficient
SEPTEMBER 26, 2020
It’s a question healthcare marketers ask all the time: What are the keys to a good healthcare website? Read more about why digital KPIs matter, and how to create them.). We want a formula. Tried and true best practices. Something that will boil it all down to a clear roadmap. Medical education to be more prominent.
Perficient
NOVEMBER 19, 2020
On November 11, John O’Rourke, VP of Product Marketing and Communications for Onestream, and Saju Philips, Director at Perficient, hosted a webinar: How to Transform Finance with a Unified Platform for Planning, Reporting and Analytics.
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Join us in this one hour webinar where we discuss how to adopt leading practices and infuse technology into the month-end close process to improve our experience and increase our productivity during month-end and quarter-end close. Feedback and Comments: contact marketing@skystem.com or call 646-833-3177. Prerequisite: None.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. Intent data can be overwhelming if you don’t know how to use it.
Advertiser: ZoomInfo
Enter conversational marketing — the new paradigm to tackling your business deals and converting prospects in minutes. Studies show the return on investment (ROI) of conversational marketing helps your marketing team drive revenue.
Advertiser: ZoomInfo
Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. However, there’s no team better suited to lead that charge than the marketing department. Getting consensus on how to define “qualified leads”. Strategically aligning your systems and teams.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.
Advertiser: ZoomInfo
Modern go-to-market teams know it takes more than one email to break through the noise. Once you know how to write compelling, one-off emails to entice prospective customers, you can easily do the same across a short sequence of emails. The good news?
Advertiser: ZoomInfo
Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play.
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