Independent Banker

FEBRUARY 28, 2023

It offers professional tips that will help fine-tune your approach and set your marketing strategy up for success. Explore the toolkit Browse the entirety of the Marketing Communications Toolkit with even more informative content, including Social Media 101 and ICBA Social Media Monitor.

Marketing 91

Marketing social media Community Bank Video 91

PYMNTS

DECEMBER 27, 2017

How to create effective content that speaks to your audience’s needs and meets the brand’s goals. You have to learn to gather it, slice and dice it, analyze it and extract the insights that drive your PR strategy and actions. If you need help with data-driven strategies call 888 243 3470.

Trends 115

Trends social media Strategy Data 115

CFPB Monitor

JANUARY 29, 2020

One of the most important areas of consumer financial regulation today is the use of internet- or social media-based platforms to target advertising for consumer financial products. Because the article represents one of the few regulatory perspectives on this issue, we highly recommend that financial institutions read it.

Lending 130

Lending social media Compliance Regulation 130

PopularBank

MAY 15, 2020

Beef up your connections with your customers – now more than ever it’s important to let your customers know how they can safely contact you at a distance – and again when things open up. Some tips include: Stay active on social media. Send your customers an email to keep them up to date on your business and top of mind.

social media 98

social media Video Taxes Community 98

South State Correspondent

SEPTEMBER 20, 2022

Bank Marketing Lesson 9: Goal Setting – A Common Theme. Many sessions discussed the importance of setting clear goals for any marketing effort, such as the talk by Jessica Reese (graphical notes below), the Social Media Manager for Arvest Bank (AR, $27B). The audience learned from these banks’ mistakes and successes.

Conference 195

Conference Marketing social media Data 195

Independent Banker

OCTOBER 31, 2021

From mailers and e-newsletters to social media posts and events, there are countless ways to spread the word about your community bank and its offerings. But it doesn’t matter how spectacular your marketing campaign is if it’s not reaching the right people—or anyone, for that matter. By Taylor Hugo.

Marketing 91

Marketing social media Video Community 91

NCR

MARCH 1, 2016

That’s why some of us from Banking.com will be attending, and even actively participating in, the Bank Social Media Conference , which is set for April 7- in Newark, N.J. On the one hand, social media within retail banking is still in its infancy, yet it’s raging with innovation and experimentation (at least when budgets allow).

Conference 40

Conference social media Marketing Strategies Strategy 40

The Financial Brand

MARCH 8, 2016

Digital marketing trailblazers tell financial institutions how to fully leverage social media content and respond in real-time with an "always-on" strategy.

social media 12

social media Marketing Strategies Strategy Marketing 12

Long Lasting Ideas

FEBRUARY 16, 2016

Here are some creative ideas for how to get some bounce for your digital presence. The Independent Community Bankers Association and BankMarketingCenter.com offer some great ideas that BankMarketingCenter.com can help you plan and implement great digital marketing. The winner gets a gift card or a cash award.

social media 40

social media Community Tools Strategy 40

Long Lasting Ideas

FEBRUARY 2, 2015

The challenge for banks is to determine what services this exploding demographic will need in the coming years and how to market those services effectively. Murtha offers a list of how he believes seniors will be spending their cash in the coming years, such as: *Health insurance. Life and long-term care Insurance.

Meeting 40

Meeting Marketing social media Community Bank 40

Social Assurance

JANUARY 11, 2021

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy. Facebook Pay.

social media 15

social media Branding Trends Tools 15

Social Assurance

JANUARY 11, 2021

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy. Facebook Pay.

social media 15

social media Branding Trends Tools 15

The Financial Brand

MARCH 14, 2024

This article How to Become an “Unmarketer”: Stop Marketing and Start Engaging appeared first on The Financial Brand. Marketing guru Scott Stratten argues many marketers need to unlearn conventional wisdom and let go of standard practices to win.

How To 35

How To Marketing Branding social media 35

Social Assurance

SEPTEMBER 17, 2021

These are a vital resource for digital financial marketers, and they demonstrated their value during the events of the COVID-19 pandemic. From providing updated communications to customers to helping financial brand leaders learn how to help the community, digital listings are a critical conduit of information.

Marketing Strategies 15

Marketing Strategies Strategy Marketing How To 15

FICO

MARCH 24, 2021

To launch this new product, the lender will identify the marketing strategy and credit risk criteria applicable to this digitally savvy millennial & iGen customer personas. But in every case, there are some countries where this kind of data is being used or explored, often with the customer’s express permission.

Data 59

Data social media Resources Examples 59

Long Lasting Ideas

JANUARY 5, 2015

But how do we attract a generation that communicates phone-to-phone and text to text, not face to face? Believe it or not, this is a slice of the market that in some cases has never opened the doors of a bricks-and-mortar branch bank or learned how to write a check. Conservative bankers might dismiss social media.

Marketing 40

Marketing Millennials Community Bank social media 40

Social Assurance

OCTOBER 22, 2021

What marketers know: traditional marketing strategies have shifted to a digital focus. However, it’s not enough to have a basic digital marketing strategy. A content marketing strategy should be at the core of your digital marketing strategy. Social is a channel.

Branding 15

Branding Marketing social media Marketing Strategies 15

Social Assurance

NOVEMBER 16, 2020

As financial service providers continue to leverage social media in their marketing and branding efforts, they continue to face the same timeless issue: how to make their brand stand out. How do you differentiate yourself from the numerous other similarly named brands? How to Start Influencer Marketing.

Marketing 15

Marketing social media Marketing Strategies Branding 15

William Mills

NOVEMBER 1, 2016

While the inclusion of and need for technology is growing in order for us to do our jobs more effectively, we cannot fail to recognize that it’s also growing our contributions to these organizations – a reflection of their reliance on marketing communications as a real difference maker. Content marketing. Social media.

Technology 40

Technology US Marketing Customer Experience 40

Social Assurance

DECEMBER 17, 2021

Starting a new year is a good time to hit refresh on processes in place – including your brand’s content marketing strategy. If you missed it, we broke down what content marketing is here. You may want to glance at that post before you dive into how to create a strategy in this blog post. Most likely not.

Strategy 15

Strategy Branding Marketing Marketing Strategies 15

William Mills

SEPTEMBER 9, 2016

Social media is a special challenge since social media was not created with compliance in mind. I can see how some other social media channels may be more prevalent and important in the U.S. to see how it will populate. We will show you how to use the data you already have.”

social media 40

social media ATM Mobile Customer Experience 40

William Mills

MAY 11, 2016

Credit HQ helps demonstrate to a small business how to start trading. What’s the market strategy? The account has a tie into social media and sharing. This is the integration of mobile social media with trading. Mills-Grimes is the Digital Marketing Consultant at William Mills Agency.

Mobile 41

Mobile Video social media Data 41

Social Assurance

DECEMBER 20, 2016

Over the next few days we will be bringing you tips and tricks to get the most out of your marketing. From how to maximize current trends, to staying up to date on advancing ones. Go ahead a sing yourself through the 12 days of Social Assurance Content and learn more about how to Market With Confidence. Be timely.

social media 12

social media Tools Video Branding 12

Perficient

SEPTEMBER 8, 2020

Use Gifs to Increase Your Marketing Efforts. See the first post, How to Design Eye-Catching Graphics. If a picture is worth a thousand words, how much more valuable could a gif be? Gifs (aka Graphics Interchange Formats) are short, repeated video clips that have modernized the way viewers consume media content.

social media 348

social media Branding Video Marketing 348

William Mills

SEPTEMBER 7, 2016

We are doing a refi on our condo and I had to use GoToMeeting to show our FI’s mortgage lender how to find and use the documents we uploaded on THEIR system because the loan officer didn’t know how to use the system. Showing how to upload ID on mobile device. How to extract data from unique map data in real time.”

Mobile 40

Mobile Cards Fraud Data 40

CB Insights

FEBRUARY 27, 2018

Social media accelerates that cycle. Influencer marketing and other social media strategies help new trends travel fast, creating rapid consumer demand for hyper-cheap fashions. tons of clothing is sent to landfills annually. Credit: Pinterest. Rapid ITERATION & PRODUCTION.

Industry 78

Industry Branding social media Retail 78

CB Insights

DECEMBER 14, 2017

Of course, in this space, no e-commerce company stands taller than Amazon, and every e-commerce company must factor Amazon into their growth strategy. These companies have figured out how to use Amazon for (partial) distribution of their products or carved out niches away from Amazon’s marketplace.

Video 78

Video Branding Company Strategy 78