South State Correspondent

APRIL 19, 2023

In this article, we will look at deposit performance data related to high balances and show how banks can dramatically increase value by restructuring relationship-based products and better-allocating marketing/sales dollars more efficiently. This is over three times the life of a money market account that is over $1mm in balances.

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SWBC's LenderHub

OCTOBER 29, 2015

We have added tools to our arsenal over the years, but have you ever considered adding Social Media to your collection mix? Today, I want to talk about the opportunity to use social media for your collections and skip tracing efforts.

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Independent Banker

FEBRUARY 28, 2023

Photo by Radachynskyi/Adobe Using ICBA’s Marketing Communications Toolkit, your community bank can tell its story with intention and precision. For the banking industry, marketing can be finicky. It offers professional tips that will help fine-tune your approach and set your marketing strategy up for success. Here’s a preview.

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William Mills

JANUARY 9, 2020

Social media participation has evolved to become a necessary aspect of a successful fintech conference strategy. Read on for 5 ways to leverage social media as part of your 2020 fintech conference strategy.

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social media Conference Strategy Fintech 52

Long Lasting Ideas

AUGUST 7, 2014

The expansion of social media in the workplace and for personal use has made it vital for financial institutions to include a specific social media policy within its policies and procedures. 8 Steps to Create Your Social Media Policy. IBM Social Computing Guidelines. Social Media Policy Database.

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BankBazaar

OCTOBER 15, 2024

Let’s explore how to identify, confront and break up with those toxic spending habits and embark on a journey towards financial independence. Here’s how to create them: Create A Realistic Budget: A budget is like the foundation of any strong relationship—it gives structure and ensures accountability. Out of sight, out of mind!

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Independent Banker

DECEMBER 31, 2021

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. They share tips for how community banks can get started. Sometimes, the marketing team is a one-person show.”.

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Abrigo

OCTOBER 19, 2016

The survey identified some general marketing-related guidelines for business development by examining firms that were successful, in particular, at generating referrals. It can also mean contributing articles to industry publications or engaging on social media, such as LinkedIn. It’s a really nice selling point.”.

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William Mills

FEBRUARY 25, 2016

Social media is no longer the shiny new toy in the PR and marketing toy box. Today, financial providers and FinTech firms alike know they must integrate social media into their communications strategies. How Much is That Tweet Worth Again? Three Ways Financial Companies Can Bridge the Gap in 2016.

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The Financial Brand

SEPTEMBER 14, 2021

Splitting social outreach from marketing was step one. The second was hiring media professionals who know how to tell a story — every day. The post How PenFed Generates Real ROI With Social Media appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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social media Banking Trends Analysis Trends 34

Independent Banker

OCTOBER 31, 2021

From mailers and e-newsletters to social media posts and events, there are countless ways to spread the word about your community bank and its offerings. But it doesn’t matter how spectacular your marketing campaign is if it’s not reaching the right people—or anyone, for that matter.

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William Mills

DECEMBER 15, 2016

But with the sharp rise in social media, crises can leave a nasty scar if not handled appropriately. For a second consecutive year, WMA participated in a #BankOnSocial Twitter Chat, moderated by WMA-client Kasasa, to discuss how to effectively manage a social media crisis. Q: Sounds like a solid plan!

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William Mills

MARCH 23, 2017

Social media has become an extension of an organization’s brand, and there are many aspects fintech organizations should consider as they build their online presence and brand identity. In our article, Social Media: The Basics , we offer best practices for addressing negative comments and increasing engagement.

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social media Fintech Branding Trends 45

William Mills

JUNE 8, 2017

In just a short decade, social media has grown from a couple of platforms connecting music fans and college students to the de facto channel of communication for millions of people every day. How pervasive has social media become? Social Media is for Building Relationships, Not Spamming Ideas.

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PYMNTS

OCTOBER 17, 2016

Advertisers know that social media is a cost-effective way to reach potential customers they never could have reached before, and ever since Facebook introduced new targeting options, it became even easier for brands and advertisers to get their products directly in the face of the consumer. Facebook has more than 1.5

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South State Correspondent

OCTOBER 4, 2022

For example, anticipation and surprise make customers want to share social media content. By evoking these emotional dyads, bank marketers and product managers can target the customer’s actions. To create the customer wow factor, banks need to move their products, marketing, and touchpoints to the upper right.

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Social Assurance

SEPTEMBER 22, 2020

The most professional social media site has evolved to meet its users’ needs and the difference could surprise you. It may be time to rethink what you know and learn how your financial brand can capitalize on these upcoming trends. Don’t forget to catch our webinar about the State of Social Media 2020.

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PYMNTS

JUNE 29, 2020

Canadian payments service RevoluPAY , for one, recently received a Pan-European revised Payment Services Directive (PSD2) banking license that allows it to provide solutions for businesses in the European market. The service aims to support B2B payments with application programming interfaces (APIs) that promote quick transactions.

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William Mills

MARCH 15, 2018

Not only did Facebook pave the way for other social media platforms, it also created a methodology for businesses to connect directly with their customers. With constant updates and restrictions, how can you ensure your business is continuing to get the word out to your customers through the platform?

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South State Correspondent

MAY 1, 2024

Gentle Monster Background Founded in 2011 by Kim, Gentle Monster initially struggled to break through against large brands like Luxottica which controls an estimated 30% of the US market, and is behind almost every single designer eyeglass brand you can think of, including Ray-Ban, Oakley, Armani, Ralph Lauren, Chanel, Prada and many more.

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Independent Banker

FEBRUARY 28, 2023

Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. Andrew Catalano, Austin Williams While most community banks aren’t yet using first-party data for marketing purposes to grow revenue and retain customers, experts say those willing to invest in the effort can reap big rewards. “To

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PYMNTS

MAY 2, 2020

“Ad and marketing spend has been either cut drastically or thrown out of the window,” said Khyara Ranaweera, digital director of The Lifestyle Agency, a firm specializing in luxury lifestyle PR and affiliate marketing through links on blogs and social media. ” And influencers are feeling the hit.

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The Financial Brand

MARCH 14, 2024

This article How to Become an “Unmarketer”: Stop Marketing and Start Engaging appeared first on The Financial Brand. Marketing guru Scott Stratten argues many marketers need to unlearn conventional wisdom and let go of standard practices to win.

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PYMNTS

DECEMBER 15, 2020

Poynt, the release stated, will be integrated with GoDaddy's Websites and Marketing as well as its WordPress commerce services, letting SMBs use it to connect commerce experiences across various channels. He said a business could do both, and that they didn't have to be competitors.

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Perficient

MAY 28, 2020

The market for patients has been dramatically impacted by COVID-19. How It Works: Key Benefits for Providers. Here’s a closer look at some of the biggest benefits, powered by Marketing Cloud and clinical encounter data. How to Learn More. 3: Increase revenue. Measure and refine engagement to improve success.

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Abrigo

JANUARY 4, 2023

Crypto market a perfect environment for fraud. There are several reasons why cryptocurrency markets allow fraud to flourish: There is no bank or centralized authority to flag suspicious transactions and attempt to stop fraud before it happens, as there is with fiat currency. Growing popularity.

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Perficient

DECEMBER 10, 2020

Community leaders, from religious organizations to other social groups, can be extremely useful in helping to amplify your messaging, as it has been for efforts such as getting more Black men tested for prostate cancer and helping Black women get preventive care and treatment earlier for breast cancer.

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PopularBank

AUGUST 6, 2024

Here are a few tips before deciding on what password to use for your email, financial accounts, social media, and other websites: Avoid using the same password for different accounts. Aside from discussing the potential for scammers to contact you or someone you know online, highlight the dangers social media can present.

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PYMNTS

SEPTEMBER 24, 2019

Digitally-focused CUs are reaping the rewards of this market demand and saving money by limiting the number of branch locations and ATMs that need to be maintained. This has not been without its share of challenges, according to Allison Videtti, the CU’s director of marketing. Social media for member engagement.

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Perficient

FEBRUARY 10, 2021

While the Centers for Disease Control and Prevention(CDC ) recommends healthcare consumers over 65 get vaccinated, few communications have targeted these groups or provided understanding and navigation to how to access the vaccine in their community. How are you reaching them? Create a rollout plan that considers your older patients.

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Social Assurance

SEPTEMBER 9, 2020

Social media usage has undergone significant changes in 2020. Tried-and-true” practices of social media may no longer be as effective as they once were. A growing social media trend in 2020 is to diversify Facebook advertising campaigns. Then be sure to catch our webinar on September 23 !

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South State Correspondent

MAY 2, 2022

Here is a fun exercise – Ask a bank product team, “How do you grow customers?” Some will not know the answer, and other bankers will talk about more marketing, more salespeople, more geography, better follow-up, or a more focused sales effort. Neither the product staff nor the marketing staff knows what they don’t know.

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NCR

JUNE 8, 2016

billion daily active users, these social platforms have the potential to be an outstanding marketing tool for a credit union. If used correctly, social media can engage credit union members in a customized way that will enhance their overall experience and increase their loyalty to your credit union. With an average of 1.04

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PYMNTS

SEPTEMBER 22, 2020

help students create lasting memories and friendships through shared experiences, and look toward international markets.” . We have one or two things on the calendar for this year, but I think it's much smarter now to figure out how to do things in the future when, hopefully, we're in a much better situation.” .

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South State Correspondent

JANUARY 3, 2024

This is the ultimate book on how to be effective, and Peter Drucker highlights five habits that lead to quality decision-making and effective performance. It has excellent life and business messages covering the ability to create change and how to think about situations from a new perspective. Heart Spoken , by Elizabeth Cottrell.

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CFPB Monitor

SEPTEMBER 22, 2020

The workshop will cover a broad array of topics within the FTC’s jurisdiction, including truth-in-advertising law, social media marketing, data security, business-to-business fraud, and other business basics. The Truth About False Advertising (an overview of the FTC’s truth-in-advertising expectations).

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CFPB Monitor

JUNE 16, 2022

com Disclosures: How to Make Effective Disclosures in Digital Advertising ,” which provides guidance to businesses on digital advertising and marketing. The FTC has announced that it is seeking public input on ways to modernize its 2013 guide titled “.

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