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4 trending social media tips to know

Independent Banker

The Social Bankers, a collective of community bank marketers, offers inspiration, information and professional development advice to community bankers focused on marketing and social media. We asked them for their need-to-know social tips. How to join the Social Bankers. ? By Julie Kendrick.

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How To Use Social Media as a Branding Tool

Image Works Direct

When it comes to using social media for a business, a common mistake is thinking of it as a sales aid. However, social media is much more valuable as a branding tool! Your page shouldn’t be a constant stream of promotions.

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Report: Fake Likes, Follows On Social Media Are Prevalent, Easy To Buy

PYMNTS

A new report by researchers from the NATO Strategic Communications Center of Excellence showed it is fairly easy to purchase likes and followers on social media for posts, which troubles some experts who say that companies aren’t doing enough to tamp down on this type of activity, especially with an election looming.

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Why AI Is Social Media Fraud’s New Best Friend

PYMNTS

It can be difficult these days to remember the almost idyllic promise of social media when it first entered the general consumer consciousness. That’s not to tempt one into nostalgia, or to suggest that social media has become marred beyond recognition. Digital Evolution. Fraud Increases. trillion in 2018.

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Top 3 Banking Secrets to Stay Relevant with Gen Z Consumers

Speaker: Brian Muse-McKenney, Chief Revenue Officer & Matt Simester, Cards and Payments Expert

In today’s world of social media, dating apps, and remote work, businesses risk becoming irrelevant (or getting "ghosted") if they fail to meet the evolving needs of Gen Z consumers. Learn how to offer the experiences and products that appeal to Gen Z. faster than their competitors.

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Why The Future Of Social Media Might Be About Thinking Smaller 

PYMNTS

The world of social media can be a rough sea to sail in. There are plenty of pleasant corners of course — filled with family vacation photos, cats, how-to videos, some top-shelf dad jokes, fashion advice and opportunities to purchase all kinds of useful and interesting things.

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Neiman Marcus Looks To Associates For Social Media Commerce

PYMNTS

In an effort to drive sales, a luxury department store chain is connecting customers with their sales associates through personal social media accounts, The New York Post reported. Associates post fashion advice — like how to dress up jeans — and text updates about new items that have arrived in-store. “We has partnered.