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Create Successful Marketing Automation Campaigns for Healthcare

Perficient

When most people think about marketing automation, they think about sending emails to contacts. But, what can you really do with the right marketing automation tool? With that being said, how can marketing automation benefit the healthcare industry? HIPAA compliance and industry leadership.

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Financial Brand Forum 2018: 7 Takeaways in 7 Minutes

Gonzobanker

More than 1,700 industry execs descending on the Vegas Cosmopolitan getting mobile alerts like “Open Bar in the Exhibit Hall.” At least one mid-size bank showed up with its entire exec leadership team AND board of directors. One bonus for the board: Most sessions I attended didn’t require a real-time industry acronym translator kit.

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Cisco Financial Services welcomes imimobile

Cisco

Earlier this year Cisco completed its acquisition of imimobile, adding an enterprise-grade, digital-first client interaction management platform to Cisco’s industry-leading collaboration and contact center solution portfolio. You already have a CRM, a Marketing Automation platform, or Call Center software. Social channels.

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Are Banks Missing the Mark on Message?

Gonzobanker

The resources necessary to build and maintain an analytically informed delivery channel are staggering to many management teams and boards, but as industry veteran Niel Devasir pointed out in this quick video , analytics leadership cannot be outsourced, even if some of the technology is.

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Content Marketing Closes the Loop Between Marketing and Sales

William Mills

Today’s buyer relies heavily on thought-leadership content, product reviews, case studies and peer recommendations that marketing teams develop to attract and nurture prospects and, ultimately, drive profitable customer action.

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GonzoBanker Awards 2017

Gonzobanker

Samuels’ unexpected passing shocked the credit union industry, and the entire Gonzo team salutes the integrity, creativity, wicked smarts and passion that Samuels brought to his credit union and the entire industry. BNC shareholders got a terrific premium, a 47% dividend increase, and a continued leadership role for Richard D.

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Financial Policy Predictions 2021: Meaningful Changes Ahead

FICO

financial services industry for what we all hope and expect will be a brighter 12 months ahead. For the past several years, industry has been anxiously waiting for the FCC to clarify one of the most unsettled areas of the now antiquated, nearly three decades old Telephone Consumer Protection Act. So, here are the five for 2021.