Remove Industry Remove Management Remove Marketing Automation
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Create Successful Marketing Automation Campaigns for Healthcare

Perficient

When most people think about marketing automation, they think about sending emails to contacts. But, what can you really do with the right marketing automation tool? With that being said, how can marketing automation benefit the healthcare industry? HIPAA compliance and industry leadership.

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Addressing the Need for Personalization in the Financial Services Industry

Perficient

Across financial services – industries such as banking, wealth management, and insurance – the need for greater personalization has been a theme for several years. What does your brand portray to the market? Salesforce Financial Services Cloud is purpose built to meet the needs of the financial services industry.

Industry 294
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Introducing Salesforce Data Cloud and Einstein GPT for the Financial Services Industry

Perficient

The ability to unify disparate data sets, generate personalized content, and automate tasks will drive accelerated value from the Salesforce platform and its industry clouds. Data Cloud and Einstein GPT are two powerful tools that help businesses improve their data management, customer engagement, and operational efficiency.

Industry 221
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Legacy Healthcare CRM: Understanding Why It Needs to be Different

Perficient

One-to-One Relationship Management. Just for review- CRM stands for Customer Relationship Management. The optimal form of Customer Relationship Management in any industry is a one-to-one interaction with a person that knows you. One-to-Many Relationship Management. ” and you’re probably right.

Marketing 332
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Passing The Middle-Market Automation Exam

PYMNTS

The value is obvious to a lot of people in the industry, but it also tells me that a lot of these banks reaching out … may not have the right value proposition in explaining the benefits of those programs.”. These are factors that bring basic benefits and an ROI to mid-market firms as well.

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Jumpstart Your Platform Selection and Avoid Lengthy RFP

Perficient

We rely on industry/system experts for answers, not just the vendors. Digital Asset Managment. Enterprise Content Management. Event Management. Master Data Management Platforms. Product Information Management Systems. Product Information Management Systems. Enterprise Search. Commerce platforms.

System 332
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Adobe to Acquire Marketo: So What?

Gonzobanker

As banks and credit unions pour gasoline on their direct outreach, Adobe’s announced acquisition of Marketo shows us just how hot digital marketing automation is right now. For those not in the know, Marketo is a system vendor that automates lead management including email, mobile, social, digital ads, web management and analytics.