Perficient

DECEMBER 8, 2020

The optimal form of Customer Relationship Management in any industry is a one-to-one interaction with a person that knows you. To be clear, today’s Enterprise CRM platforms have extremely robust marketing capabilities with highly evolved targeting and tracking tools. One-to-One Relationship Management.

Marketing 332

Marketing Tools Marketing Automation Management 332

Perficient

DECEMBER 7, 2020

The digital interactions happening beyond your industry shape members’ expectations. . Common Risks and Consequences for Health Plans Not Embracing Digital Transformation: Digital transformation in regulated industries, such as health insurance, can feel daunting, to say the least. Does any of this sound familiar?

Groups 294

Groups Comparison Industry Tools 294

Gonzobanker

SEPTEMBER 21, 2018

As banks and credit unions pour gasoline on their direct outreach, Adobe’s announced acquisition of Marketo shows us just how hot digital marketing automation is right now. For those not in the know, Marketo is a system vendor that automates lead management including email, mobile, social, digital ads, web management and analytics.

Marketing Automation 103

Marketing Automation San Francisco Conference Marketing 103

PYMNTS

JULY 23, 2018

ClientWhys , a provider of marketing automation software and marketplace for cloud accounting and tax industries, has launched a new small business accounting marketplace. According to CPA Practice Advisor , CountingWorks will help U.S. Through Aug.

social media 101

social media Marketing Automation Taxes Software 101

Perficient

JULY 19, 2023

In today’s rapidly evolving technological landscape, artificial intelligence (AI) has emerged as a game-changer for various industries. One such industry that will be forced to utilize AI solutions to gain a competitive advantage is the regional insurance carrier industry.

Regional 221

Regional Customer Experience Strategy Policies 221

Perficient

AUGUST 21, 2020

We rely on industry/system experts for answers, not just the vendors. And, vendors are often very good at responding positively to an RFP without revealing too much. We overcome these problems by: Making the jumpstart process faster with 80% of requirements already identified and major vendors already evaluated.

System 332

System Meeting Management Analysis 332

Abrigo

DECEMBER 31, 2015

They are spending money on creating content that showcases the firm’s expertise and on marketing automation and data to guide the most effective efforts. For that reason, she expects marketing technology will continue to explode as more firms adopt it. Today, it’s not about how many ‘likes’ you’re getting.

Strategy 150

Strategy Marketing Survey Marketing Automation 150

PYMNTS

JANUARY 30, 2019

So far, about 100 Accenture clients have deployed the solution for procurement, while 20 are testing the tool to automate finance. A handful of clients have deployed SynOps for marketing automation, Bloomberg reports said.

Tools 115

Tools Marketing Automation Training Operations 115

PYMNTS

SEPTEMBER 7, 2016

Revel Systems , the maker of an iPad point-of-sale management tool for brick-and-mortar retailers, food businesses and other industries, announced on Tuesday (Sept. 6) it is partnering with Punchh , a provider of mobile engagement, CRM and marketing automation technologies for restaurant chains.

System 100

System Customer Experience Marketing Automation Mobile 100

Gonzobanker

MAY 14, 2018

More than 1,700 industry execs descending on the Vegas Cosmopolitan getting mobile alerts like “Open Bar in the Exhibit Hall.” One bonus for the board: Most sessions I attended didn’t require a real-time industry acronym translator kit. Its recent acquisitions of Pannos and Bitwise are probably a sign of what’s coming for the industry.

Branding 119

Branding Industry Apple Marketing 119

PYMNTS

APRIL 18, 2017

The retail industry is in the nascent stages of seeing the impact of what’s been dubbed “chat commerce.” Connecting consumers with brands at any time of the day for customer service and making purchases gives chat commerce the opportunity to shake up the retail industry.

social media 123

social media Payments Retail Branding 123

PYMNTS

JUNE 1, 2016

Those are among the bigger deals in the industry, as Bloomberg has noted. Marketo has said that it is the “clear leader in marketing automation” and has been delivering its products to more than 4,600 customers. The 64 percent premium does indeed belie the mindset that there is hidden value in the stock.

Marketing Automation 100

Marketing Automation Software Analytics Examples 100

Gonzobanker

JANUARY 29, 2018

The resources necessary to build and maintain an analytically informed delivery channel are staggering to many management teams and boards, but as industry veteran Niel Devasir pointed out in this quick video , analytics leadership cannot be outsourced, even if some of the technology is.

Analytics 100

Analytics Resources Strategy Marketing Strategies 100

Cisco

MAY 5, 2021

Earlier this year Cisco completed its acquisition of imimobile, adding an enterprise-grade, digital-first client interaction management platform to Cisco’s industry-leading collaboration and contact center solution portfolio. You already have a CRM, a Marketing Automation platform, or Call Center software. Social channels.

Customer Experience 117

Customer Experience Branding Tools Strategy 117

PYMNTS

FEBRUARY 8, 2017

Fishbowl , a leading customer engagement platform provider for the restaurant industry, just recently announced an integration with Android Pay. Since Android Pay is a default app, Kiran said, the integration helps Fishbowl’s client marketers overcome having guests download an app.

Mobile 100

Mobile Google Retail Marketing Automation 100

FICO

OCTOBER 24, 2018

This speed to deploy new strategies and predictive models helps insurers respond rapidly to internal or external policy changes and expedites time-to-market. The post Accelerating the Slow March Towards Digitization in the Insurance Industry: Part II appeared first on FICO. Tasks that formerly took days can be performed in minutes.

Industry 40

Industry Analytics Strategy Policies 40

William Mills

JANUARY 14, 2016

Content marketing has rapidly emerged as a key marketing strategy within the fintech industry in a relatively short time. I vividly remember my content marketing conversations with clients in early 2014. 2015 was a content marketing tsunami. The fintech industry is no different from other B2B organizations.

Marketing 42

Marketing Fintech Marketing Automation Marketing Strategies 42

CB Insights

SEPTEMBER 24, 2018

What’s up with the VR industry? The Marketo acquisition and digital marketing valuations. Today, we’re talking about the future gym, whether Adobe overpaid for Marketo, buying clean energy, and more, including: Smart money VC deal sizes are increasing. Startups helping consumers buy clean energy. The end of the gym?

Marketing Automation 28

Marketing Automation Marketing Industry 28

PYMNTS

MAY 26, 2017

The dashboard displays data in a friendly way to help brands with concept testing, brand health tracking, usability testing, price point determination, and media and content evaluation, no matter what industry they’re in (because every business has customers!).

Branding 103

Branding Community Survey Data 103

Gonzobanker

JUNE 26, 2019

The credit union also used marketing automation to collect data and develop journeys that deliver educational marketing materials both digitally and via direct mail campaigns. Here’s hoping the Conquerors continue laying the groundwork for other community FIs to cost-effectively adopt as part of an industry experience shift.

Idaho 126

Idaho Michigan System Lending 126

The Paypers

JULY 28, 2017

(The Paypers) TSYS has signed an exclusive long-term agreement with Monetary , a connected commerce provider offering integrated payment services and marketing automation technologies for the point-of-sale industry.

Marketing Automation 28

Marketing Automation Payments Industry Technology 28

William Mills

APRIL 27, 2017

These folks are may be one of the companies that bring 21st Century technology to the industry. Seems like a pretty straightforward application of marketing automation and predictive marketing. For years their imaging technology has been vital in the mortgage industry. infocorpgroup. www.infocorpgroup.com.

San Francisco 69

San Francisco social media San Jose Customer Experience 69

FICO

NOVEMBER 29, 2022

They are at odds with the insurance industry's reputation for being static and sluggish when it comes to responding to customer demand. Insurers today know they need more flexibility, are hungry to adapt and win a greater market share. Visit the FICO industry-specific Insurance webpage here. Darran Simons.

Customer Experience 52

Customer Experience Meeting Analytics System 52

William Mills

MAY 11, 2017

Everything referenced above can be accomplished through marketing automation software to stay top of mind for each and every prospect. Through platforms like HubSpot, your marketing team can send targeted email marketing programs segmented by key industry segments in your database. Step 1: Attract. Step 4: Delight.

Marketing 46

Marketing social media Software eBook 46

William Mills

JANUARY 18, 2018

This has resulted in increased pressure to show return on investment (ROI) for marketing efforts, resulting in a push to gather highly qualified leads through inbound marketing, advertising, direct marketing and special events/industry conferences. Educate Your Marketplace.

eBook 41

eBook Marketing Automation Marketing social media 41

William Mills

APRIL 5, 2016

William Mills Agency, the largest independent public relations and content marketing firm specializing in the financial industry, announced today that it has achieved gold level status as a HubSpot certified agency partner.

social media 40

social media Software Marketing Automation Marketing Strategies 40

William Mills

JULY 12, 2016

The type of content fintech companies share is closely related to what they sell, with the idea that you are educating people so that they know, like and trust you enough to do business with you, the industry expert.

Marketing 40

Marketing Case Study Marketing Automation Fintech 40

William Mills

DECEMBER 1, 2016

As an account associate, Jones serves as a day-to-day client contact while establishing relationships with key industry and national media, analysts and influencers. As digital marketing coordinator, Maker handles marketing automation software, social media, web development and blogging services for clients and the agency.

St. Louis 40

St. Louis Georgia social media Missouri 40

CB Insights

AUGUST 31, 2017

Across each of the categories above, typical deal sizes, stages, and geographies varied as widely as industries did. Cylance, which is on the cusp of unicorn status with a $980M+ valuation, offers specialized products for clients across different industries — spanning education, energy, finance, healthcare, retail, and government.

California 61

California Capital Company Industry 61

FICO

JULY 15, 2022

The lending and financial services industry can provide that social good, as long as it's done in a way that is both responsible and fair. We supported score transparency starting with our industry-leading direct-to-consumer FICO Scores launched through myFICO.com in 2000. Expanding access to credit around the world.

Analytics 52

Analytics Data Lending Innovation 52

William Mills

NOVEMBER 1, 2016

We mostly expect CIOs and CTOs to expand their technology infrastructure each year, even if modestly, to address new industry challenges, widen their growth potential or enter into new market opportunities. For your marketing and PR teams? Content marketing. Marketing automation. Content management.

Technology 40

Technology US Marketing Customer Experience 40

Fintech Labs Insights

MARCH 16, 2017

is a library of customizable, pre-packaged customer insights, along with a built-in marketing automation tool, which empowers marketers to build their own marketing campaign. This trend is mainly driven by other industries and companies such as Google/Amazon. ” Sales.UP Finovate: What problem does W.UP

Tools 19

Tools Marketing Automation Analytics Digital Banking 19

Fintech Labs Insights

JUNE 15, 2016

The Canadian analytics company specializes in providing community banks and credit unions with powerful data management, database and behavioral analytics, marketing automation, and one-to-one communications solutions. This is where Race Data comes in. Finovate: Tell us about your favorite implementation of your solution?

Community Bank 12

Community Bank Data Community Marketing 12

Gonzobanker

DECEMBER 19, 2017

Samuels’ unexpected passing shocked the credit union industry, and the entire Gonzo team salutes the integrity, creativity, wicked smarts and passion that Samuels brought to his credit union and the entire industry. It will never regain its IPO value and it trades at one-third the market cap of LendingTree. We say: Scoreboard.

Conference 88

Conference Industry Community Bank Community 88

FICO

DECEMBER 15, 2020

financial services industry for what we all hope and expect will be a brighter 12 months ahead. For the past several years, industry has been anxiously waiting for the FCC to clarify one of the most unsettled areas of the now antiquated, nearly three decades old Telephone Consumer Protection Act. So, here are the five for 2021.

Policies 52

Policies Washington DC Regulation 52