Perficient

AUGUST 21, 2020

We rely on industry/system experts for answers, not just the vendors. Contact Center Technology. And, vendors are often very good at responding positively to an RFP without revealing too much. We can provide real-world experience about how the systems perform, including their strengths and weaknesses. Event Management. Social Networks.

System 332

System Meeting Management Analysis 332

Gonzobanker

SEPTEMBER 21, 2018

As banks and credit unions pour gasoline on their direct outreach, Adobe’s announced acquisition of Marketo shows us just how hot digital marketing automation is right now. For those not in the know, Marketo is a system vendor that automates lead management including email, mobile, social, digital ads, web management and analytics.

Marketing Automation 103

Marketing Automation San Francisco Conference Marketing 103

Abrigo

DECEMBER 31, 2015

They are spending money on creating content that showcases the firm’s expertise and on marketing automation and data to guide the most effective efforts. For that reason, she expects marketing technology will continue to explode as more firms adopt it. Metrics to assess marketing effectiveness are shifting, too, she said.

Strategy 150

Strategy Marketing Survey Marketing Automation 150

PYMNTS

JANUARY 30, 2019

Corporate consulting company Accenture is debuting its SynOps enterprise automation technology five years in the making, a tool that reports said could accelerate some organizations’ shift away from human capital or re-allocate human talent to more strategic roles.

Tools 115

Tools Marketing Automation Training Operations 115

PYMNTS

SEPTEMBER 7, 2016

Revel Systems , the maker of an iPad point-of-sale management tool for brick-and-mortar retailers, food businesses and other industries, announced on Tuesday (Sept. 6) it is partnering with Punchh , a provider of mobile engagement, CRM and marketing automation technologies for restaurant chains.

System 100

System Customer Experience Marketing Automation Mobile 100

PYMNTS

APRIL 18, 2017

With today’s economy becoming increasingly more connected over the past decade, there have been various forms of technology solutions developed along the way to assist in streamlining smart devices. The retail industry is in the nascent stages of seeing the impact of what’s been dubbed “chat commerce.”

social media 123

social media Payments Retail Branding 123

Cisco

MAY 5, 2021

Earlier this year Cisco completed its acquisition of imimobile, adding an enterprise-grade, digital-first client interaction management platform to Cisco’s industry-leading collaboration and contact center solution portfolio. You already have a CRM, a Marketing Automation platform, or Call Center software. Social channels.

Customer Experience 117

Customer Experience Branding Tools Strategy 117

PYMNTS

JUNE 1, 2016

One glaring example came this week, when Vista Equity Partners, a private equity firm that makes its bones in software and information technology, pounced on Marketo, a publicly listed software company that plies its trade in marketing, spending $1.8 Those are among the bigger deals in the industry, as Bloomberg has noted.

Marketing Automation 100

Marketing Automation Software Analytics Examples 100

Gonzobanker

JANUARY 29, 2018

The resources necessary to build and maintain an analytically informed delivery channel are staggering to many management teams and boards, but as industry veteran Niel Devasir pointed out in this quick video , analytics leadership cannot be outsourced, even if some of the technology is.

Analytics 100

Analytics Resources Strategy Marketing Strategies 100

PYMNTS

FEBRUARY 8, 2017

Fishbowl , a leading customer engagement platform provider for the restaurant industry, just recently announced an integration with Android Pay. Since Android Pay is a default app, Kiran said, the integration helps Fishbowl’s client marketers overcome having guests download an app.

Mobile 100

Mobile Google Retail Marketing Automation 100

William Mills

NOVEMBER 1, 2016

Our agency is no stranger to technology, its evolution and its expanding impact on all of our lives. We live and breathe it each day through our clients, who have partnered with us (in most cases) for one reason: to help tell their technology story to the right people. But what about technology spending for your CMO?

Technology 40

Technology US Marketing Customer Experience 40

FICO

OCTOBER 24, 2018

This speed to deploy new strategies and predictive models helps insurers respond rapidly to internal or external policy changes and expedites time-to-market. The post Accelerating the Slow March Towards Digitization in the Insurance Industry: Part II appeared first on FICO. Tasks that formerly took days can be performed in minutes.

Industry 40

Industry Analytics Strategy Policies 40

William Mills

APRIL 27, 2017

With the Fannie Mae and Freddie Mac still in recovery there has not been great investment in mortgage technology. These folks are may be one of the companies that bring 21st Century technology to the industry. They invested in new technology and are promoting the heck out of it. Ana, CEO is speaking. “20 infocorpgroup.

San Francisco 69

San Francisco social media Customer Experience San Jose 69

PYMNTS

MAY 26, 2017

The dashboard displays data in a friendly way to help brands with concept testing, brand health tracking, usability testing, price point determination, and media and content evaluation, no matter what industry they’re in (because every business has customers!). PYMNTS: What’s next? What does the future look like?

Branding 103

Branding Community Survey Data 103

The Paypers

JULY 28, 2017

(The Paypers) TSYS has signed an exclusive long-term agreement with Monetary , a connected commerce provider offering integrated payment services and marketing automation technologies for the point-of-sale industry.

Marketing Automation 28

Marketing Automation Payments Industry Technology 28

Gonzobanker

JUNE 26, 2019

The credit union also used marketing automation to collect data and develop journeys that deliver educational marketing materials both digitally and via direct mail campaigns. Here’s hoping the Conquerors continue laying the groundwork for other community FIs to cost-effectively adopt as part of an industry experience shift.

Idaho 126

Idaho Michigan System Lending 126

FICO

NOVEMBER 29, 2022

They are at odds with the insurance industry's reputation for being static and sluggish when it comes to responding to customer demand. Insurers today know they need more flexibility, are hungry to adapt and win a greater market share. Insurers Must Balance Rapidly Evolving Market Forces and Emerging Technology.

Customer Experience 52

Customer Experience Meeting Analytics System 52

William Mills

JANUARY 14, 2016

Content marketing has rapidly emerged as a key marketing strategy within the fintech industry in a relatively short time. I vividly remember my content marketing conversations with clients in early 2014. 2015 was a content marketing tsunami. The fintech industry is no different from other B2B organizations.

Marketing 42

Marketing Fintech Marketing Automation Marketing Strategies 42

CB Insights

AUGUST 31, 2017

Across each of the categories above, typical deal sizes, stages, and geographies varied as widely as industries did. Corporate Investors in the Round: Capital One Growth Ventures, Citi Ventures, Dell Technologies. From auto tech to healthcare, startups are transforming industries with artificial intelligence. in total funding.

California 61

California Capital Company Industry 61

William Mills

JULY 12, 2016

The type of content fintech companies share is closely related to what they sell, with the idea that you are educating people so that they know, like and trust you enough to do business with you, the industry expert. Smarketing goals should be made together, and re-evaluated frequently to identify opportunities for improvement on both teams.

Marketing 40

Marketing Case Study Marketing Automation Fintech 40

William Mills

DECEMBER 1, 2016

As an account associate, Jones serves as a day-to-day client contact while establishing relationships with key industry and national media, analysts and influencers. As digital marketing coordinator, Maker handles marketing automation software, social media, web development and blogging services for clients and the agency.

St. Louis 40

St. Louis Georgia social media Missouri 40

FICO

JULY 15, 2022

in 1989, it meant lenders of all sizes could leverage the technology of scoring and open up credit to consumers that they might not have lent to in the past. This was one of the contributors to the tremendous market expansion during the 90s which has continued to present day. For FICO, it means taking the technology global.

Analytics 52

Analytics Data Lending Innovation 52

William Mills

JANUARY 18, 2018

This has resulted in increased pressure to show return on investment (ROI) for marketing efforts, resulting in a push to gather highly qualified leads through inbound marketing, advertising, direct marketing and special events/industry conferences. Educate Your Marketplace.

eBook 41

eBook Marketing Automation Marketing social media 41

Fintech Labs Insights

JUNE 15, 2016

The Canadian analytics company specializes in providing community banks and credit unions with powerful data management, database and behavioral analytics, marketing automation, and one-to-one communications solutions. This technology is designed for the smaller customer portfolios and modest budgets of smaller banks and credit unions.

Community Bank 12

Community Bank Data Community Marketing 12

Gonzobanker

DECEMBER 19, 2017

Samuels’ unexpected passing shocked the credit union industry, and the entire Gonzo team salutes the integrity, creativity, wicked smarts and passion that Samuels brought to his credit union and the entire industry. Ray Davis pointed to the two industry CRE problems: 1. Nice work in building two major industry platforms.

Conference 88

Conference Industry Community Bank Community 88

FICO

DECEMBER 15, 2020

financial services industry for what we all hope and expect will be a brighter 12 months ahead. For the past several years, industry has been anxiously waiting for the FCC to clarify one of the most unsettled areas of the now antiquated, nearly three decades old Telephone Consumer Protection Act. So, here are the five for 2021.

Policies 52

Policies Washington DC Regulation 52