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The Importance of PIM for your B2B Marketplace Strategy

Perficient

PIM, as most of you readers might know, stands for product information management system. It’s important to have a solid foundation of accurate product information and a faster time to publish to support this exponential growth. In any case, a company will spend time to clean up, collect, and distribute product information.

Strategy 508
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A Strategic Perspective: Emphasizing Inclusivity on a Global Level for Web Design

Perficient

These experiences must aim to accommodate and benefit different audience needs based on their geographical location, culture, ethnicity, race, gender, age, language, sexual orientation, and so on, without seeing these factors as an obstacle to overcome in the strategy and design process. Strategy and Design: Who Should Be in the Room?

Strategy 496
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Smarter Banks and Smarter Data Management

Gonzobanker

Product design/pricing, investments, marketing strategies, and almost everything else require some sort of data element. However, financial institutions have found that they are facing a more complex environment for their data strategy every year. That is an investment that requires management from every leader at the bank.

Data 78
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Ecommerce is Dead, Long Live Digital Commerce

Perficient

Is your current go-to-market strategy really working for your customers, or are you forcing them to do business the way you want them to do business? Let’s say a sales representative gathers all the information needed from the buyer to configure a quote. All these questions are critical to ask and understand.

Resources 340
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4 Ways Chatbots Can Improve the Car Buying and Ownership Experience

Perficient

Chatbots can be programed to provide additional information around a specific car or help narrow a search based on the needs of the consumer. Because many customers start at the brand site, a chatbot can gather important information that a dealer needs to make the sale and pass it along. Recall Information. Leasing Information.

Strategy 409
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Ultimate 5-Step Guide to Transitioning from Google Optimize

Perficient

To manage the complexity, multiple teams should leverage the same system, driving organized projects, while isolating testing tracks for mutually exclusive experiments. Ultimately, this culture of continuous improvement can lead to improved offerings, more efficient marketing strategies, and, most importantly, increased revenue and growth.

Google 419
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Mastercard’s Vosburg: Trusted Intermediaries Will Drive Consumer Data Aggregation

PYMNTS

There’s no shortage of consulting advice and press clippings that will state the importance of actionable data for companies as a selling, operational and marketing strategy. It is an open banking platform on one level and it also is a data management platform for consumers on another. Big data, it used to be called.

Data 293