Perficient

JULY 19, 2023

In today’s rapidly evolving technological landscape, artificial intelligence (AI) has emerged as a game-changer for various industries. By harnessing the power of AI, regional insurance carriers can streamline their operations, enhance customer experience, and make more informed decisions.

Regional 221

Regional Customer Experience Strategy Policies 221

Independent Banker

FEBRUARY 28, 2023

It all forms what is referred to as first-party data, or information that organizations own and collect themselves, and it’s generally considered more valuable and accurate than information that outside providers collect, or third-party data. In addition, many marketers don’t have tools for capturing customer information themselves.

Community Bank 129

Community Bank Community Marketing Data 129

Gonzobanker

SEPTEMBER 21, 2018

As banks and credit unions pour gasoline on their direct outreach, Adobe’s announced acquisition of Marketo shows us just how hot digital marketing automation is right now. For those not in the know, Marketo is a system vendor that automates lead management including email, mobile, social, digital ads, web management and analytics.

Marketing Automation 101

Marketing Automation San Francisco Conference Marketing 101

PYMNTS

JUNE 1, 2016

One glaring example came this week, when Vista Equity Partners, a private equity firm that makes its bones in software and information technology, pounced on Marketo, a publicly listed software company that plies its trade in marketing, spending $1.8

Marketing Automation 100

Marketing Automation Software Analytics Examples 100

FICO

JULY 9, 2021

For many of these smaller players a partnership approach can be beneficial by leveraging resources and solutions made available through a technology partner. In general, the latest software solutions are expensive and in many cases beyond the reach of organizations of this size, which is where a technology partner can help.

Financial Technology 52

Financial Technology Technology Software Analytics 52

PYMNTS

FEBRUARY 8, 2017

In mid-2016, Fishbowl launched a restaurant automation platform, said Kiran, that brought together restaurant guest location intelligence, ordering and purchase data, payment data and more to offer omnichannel marketing capabilities for restaurant chains. The technology is clearly brick-and-mortar-centric,” he said.

Mobile 100

Mobile Google Retail Marketing Automation 100

Gonzobanker

JANUARY 29, 2018

Let’s define delivery here as the way the customer interacts with sales, marketing and service processes across the bank. Let’s define content as knowledgeable and interactive information put together to stimulate action. Delivery may be THE current reshaping project, but content cannot be neglected.

Analytics 99

Analytics Resources Strategy Marketing Strategies 99

PYMNTS

FEBRUARY 22, 2018

Without a doubt, small businesses (SMBs) have more choice than ever before when adopting new technologies, and many of those new tools, from accounting to customer relationship management (CRM), are streaming in as Software-as-a-Service (SaaS). There are also security risks associated with this influx of SaaS.

Tools 135

Tools Software Data Analysis 135

William Mills

NOVEMBER 1, 2016

Our agency is no stranger to technology, its evolution and its expanding impact on all of our lives. We live and breathe it each day through our clients, who have partnered with us (in most cases) for one reason: to help tell their technology story to the right people. But what about technology spending for your CMO?

Technology 40

Technology US Customer Experience Marketing 40

FICO

JULY 9, 2021

For many of these smaller players a partnership approach can be beneficial by leveraging resources and solutions made available through a technology partner. In general, the latest software solutions are expensive and in many cases beyond the reach of organizations of this size, which is where a technology partner can help.

Regional 52

Regional Software Analytics Resources 52

William Mills

APRIL 27, 2017

With the Fannie Mae and Freddie Mac still in recovery there has not been great investment in mortgage technology. These folks are may be one of the companies that bring 21st Century technology to the industry. They invested in new technology and are promoting the heck out of it. Ana, CEO is speaking. “20 infocorpgroup.

San Francisco 68

San Francisco social media San Jose Customer Experience 68

Gonzobanker

JUNE 26, 2019

The credit union also used marketing automation to collect data and develop journeys that deliver educational marketing materials both digitally and via direct mail campaigns. The growth is more intuitive as “next best product” suggestions and easy referral capabilities are implemented.

Idaho 121

Idaho Michigan System Lending 121

Gonzobanker

AUGUST 15, 2024

Bank boards and executives often confuse “systems” to mean technology, but let’s clarify with broader definitions from the Cambridge Dictionary: A system is “a set of connected things that operate together” and “a way of doing things.” device IP address). 4: The GRC System Ugh!

System 78

System Analytics Management Compliance 78

William Mills

JULY 12, 2016

This type of disconnect results in contention between the two organizations, which leads to a less effective customer acquisition operation based on an imperfect exchange of information. Today, fintech companies have the technology they need to make this easily happen by simplifying the integrated sales and marketing plan.

Marketing 40

Marketing Case Study Marketing Automation Fintech 40

William Mills

JANUARY 18, 2018

The secret to successful marketing lies not in drowning your prospects with information about your company, but rather in drawing them in with relevant content that can help them and their business. By addressing these issues in an informative way, you will help educate your prospects before the sales call occurs.

eBook 41

eBook Marketing Automation Marketing social media 41

William Mills

JUNE 23, 2016

Recent studies by Goo Technologies suggest that 82% of Americans ignore online ads. So, as a marketer what should you do? If you are engaged in a content marketing program, you are writing and distributing blogs, white papers, emails, social media, etc. When you are searching on Google, do you ever click on the advertisements?

Marketing 40

Marketing social media Study Marketing Automation 40

William Mills

JUNE 23, 2016

Recent studies by Goo Technologies suggest that 82% of Americans ignore online ads. So, as a marketer what should you do? If you are engaged in a content marketing program, you are writing and distributing blogs, white papers, emails, social media, etc. When you are searching on Google, do you ever click on the advertisements?

Marketing 40

Marketing social media Study Marketing Automation 40

William Mills

JANUARY 14, 2016

We spent the better part of 2014 educating our prospects and clients on content marketing (also known as inbound marketing); how to use these tactics to build brand awareness and generate leads; and the importance of marketing automation systems. 2015 was a content marketing tsunami. My, how things have changed!

Marketing 41

Marketing Fintech Marketing Automation Marketing Strategies 41

FICO

JULY 15, 2022

in 1989, it meant lenders of all sizes could leverage the technology of scoring and open up credit to consumers that they might not have lent to in the past. This was one of the contributors to the tremendous market expansion during the 90s which has continued to present day. For FICO, it means taking the technology global.

Analytics 52

Analytics Data Lending Innovation 52

Fintech Labs Insights

JULY 22, 2015

CoreIQ is a marketing automation system developed by Onovative that speeds onboarding and broadens cross-selling opportunities for community banks and credit unions. Onovative sees its technology as a challenge to the Salesforces of the World, and similar platforms.

Technology 12

Technology Marketing San Jose Community Bank 12

Independent Banker

FEBRUARY 28, 2022

Our technology, combined with the training that we provide, will result in a best-in-class solution. It offers digital appointment scheduling; lobby, management and contact center functions; as well as solutions like Reserve with Google and in person, phone and video appointments, says Romeo Iula, co-founder and chief technology officer.

Fintech 136

Fintech Marketing Community Bank Community 136

CB Insights

APRIL 24, 2018

Retailers are leveraging technology, such as artificial intelligence and augmented reality, to enhance operational visibility and personalize their customer service, a new necessity in fast-changing and demanding consumer market. However, this isn’t the whole story. The new big-box store. Ikea as a model.

Retail 59

Retail Trends Technology Branding 59

Gonzobanker

DECEMBER 19, 2017

These ventures show credit unions are not standing still when it comes to technological disruption, and we hope much is learned from these early risk-taking efforts. For core legacy vendors, there is a three-to-four year window to put some new technology sparkle in your solutions or risk being tagged for replacement.

Conference 85

Conference Industry Community Bank Community 85