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The Importance of PIM for your B2B Marketplace Strategy

Perficient

PIM, as most of you readers might know, stands for product information management system. B2B online ecommerce sales have already surpassed B2C online ecommerce sales , and although B2B is still a less adopted and established market compared to B2C business models, it doesn’t change buyer expectations.

Strategy 508
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4 Ways Chatbots Can Improve the Car Buying and Ownership Experience

Perficient

Chatbots can be programed to provide additional information around a specific car or help narrow a search based on the needs of the consumer. Because many customers start at the brand site, a chatbot can gather important information that a dealer needs to make the sale and pass it along. Recall Information. Leasing Information.

Strategy 409
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Mobile vs. Desktop Usage In 2020

Perficient

users spend more time on sports, books and literature, and in online communities. Global users spend notably more time than Americans in online communities and on social networks and finance. Desktop is higher in food and drink, and desktop and mobile are tied for finance and online communities. Four Takeaway Recommendations.

Mobile 421
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Developing A Healthy Online Business

PYMNTS

The business of helping people look and feel their best is bigger than ever, and consumers young and old are now heading online to get their fitness fix. NutraClick is one such player delivering on changing consumer expectations, both online and in retail stores. Building up Strength Online and in the Physical World.

Online 100
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Mastercard: Consumer Experience Is Loyalty’s New Currency

PYMNTS

Whether it is with a small, medium or mega-sized merchant, Hondal said businesses need to reimagine their loyalty strategies to manage customer experiences and ensure that they are consistently delivered throughout the organization. It must be more than points or the cash discount,” she said. “It Do Good, Stand Out. How To Proceed.

Strategy 266
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The Matchmaker Is In: Bootler, the Kayak Of Online Food Delivery

PYMNTS

Founded in 2016, Bootler is an online marketplace modeled on the likes of travel aggregators Kayak.com and Trivago: it lets consumers compare delivery fees, times and services used by different restaurants all in one online location, and in real time. Bootler pursues an online-offline marketing strategy, said DiBenedetto.

Online 110
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How Will Retailers Deal With The Internet of Things’ Trillions of Data Points?

PYMNTS

But right now, most firms that enable commerce are struggling to enable it across the IoT, narrow channels, defined as either online or offline. He said that in the case of the Arm Pelion IoT Platform , information is extracted from devices, brought across network connections, and then aggregated to provide actionable insight.

Retail 182