Perficient

SEPTEMBER 9, 2020

For B2B organizations, this means rethinking the way you buy, sell, market, and service your products and examining your go-to-market channels. Is your current go-to-market strategy really working for your customers, or are you forcing them to do business the way you want them to do business?

Resources 340

Resources System Marketing Strategies Strategy 340

Abrigo

FEBRUARY 12, 2025

Deep learning , a subset of machine learning, is technology that learns from large amounts of unstructured data and can make informed, intelligent decisions on its own. These machines could understand voice instructions and connect to different databases or systems to assemble useful information to return to the user.

Lending 221

Lending Data Fraud Technology 221

Perficient

FEBRUARY 1, 2021

Sales and Marketing. Chatbots can be programed to provide additional information around a specific car or help narrow a search based on the needs of the consumer. Because many customers start at the brand site, a chatbot can gather important information that a dealer needs to make the sale and pass it along. Recall Information.

Strategy 409

Strategy Branding Online Marketing Strategies 409

Perficient

SEPTEMBER 8, 2020

Use Gifs to Increase Your Marketing Efforts. For our second installment of the Visual Storytelling series, let’s examine how creating and using gifs can enhance your message and impact your marketing strategy. The Rise of Gifs in Social Marketing. Adding Gifs to Your Brand Strategy. How to Pronounce Gif.

social media 348

social media Branding Video Marketing 348

Perficient

AUGUST 14, 2023

Finally, a cycle of incessant iteration and optimization based on experiment outcomes can lead to informed decisions, minimized risk, continuous enhancement, and innovation, yielding improved offerings, efficient marketing strategies, and increased revenue.

Google 419

Google Tools Analytics Strategy 419

Perficient

MARCH 23, 2021

We’ve broken it down into market segments, in both U.S. broken out by market category: This gives us a quick view into mobile-dominant market categories, such as news, food and drink, people and society, sports, beauty and fitness, shopping, and arts and entertainment. and global views. in every category. data views.

Mobile 421

Mobile Study Community Industry 421

Perficient

DECEMBER 8, 2020

First, a little more background information. Excess monetization would lead to a poor user experience and an erosion of market share over time. Ultimately, the relevance and quality score algorithms create as many “satisfied page views” as possible and help preserve Google’s market share in the face of strong competitive forces.

Video 520

Video Google Study Examples 520

Long Lasting Ideas

NOVEMBER 25, 2018

Every morning, my friend Sid Haas, a veteran marketing executive in Peru, Ill., This relatively new and little-advertised development in the drive to deliver information faster and more accurately, is called Informed Delivery. Continue reading Informed Delivery. at Bank Marketing Strategy + Ideas.

Tools 80

Tools Marketing Strategies Strategy Marketing 80

Abrigo

OCTOBER 10, 2014

During last month’s webinar, How to Create and Implement a Marketing Plan in Your firm , speaker Bonnie Buol Ruszczyk, President of bbr marketing, discussed a number of tactics accountants can use to establish a marketing strategy for their firm. Accountant'

Marketing Strategies 170

Marketing Strategies Marketing Strategy How To 170

PYMNTS

DECEMBER 23, 2020

It gives you so much more information in terms of what's working, what's not working, which I think is a great opportunity.”. It’s all about being pragmatic, Hondal said, through the use of old-school cause-based marketing that emotionally connects with and matters to consumers now more than ever. Do Good, Stand Out. How To Proceed.

Strategy 266

Strategy Marketing Marketing Strategies Branding 266

PYMNTS

MARCH 1, 2017

To succeed in retail (and retail marketing), merchants and advertisers need to keep up with what shoppers want, how they buy, and where. You need to be able to market with relevance,” Hale said. TouchCR fills these needs, Hale said, noting that TouchCR works best for mid-market, consumer-facing companies.

Marketing 100

Marketing Data Innovation Retail 100

South State Correspondent

DECEMBER 12, 2024

If you are conducting bank strategy or marketing around demographic information, at best you are being lazy and ineffective. At worst, you are being sexist, ageist and a bunch of other names that can hurt your culture and reputation while wasting your marketing budget. This is not a trick but effective marketing.

social media 195

social media Tools Marketing Data 195

Long Lasting Ideas

MAY 2, 2014

Social media, search optimization, analytics, customer feedback are now just as important to implementing a strategic marketing initiative for your institution. Is your web site mobile responsive so that viewers on their mobile devices can find the information they need and have a positive experience viewing your web site?

social media 76

social media Marketing Google Marketing Strategies 76

Gonzobanker

FEBRUARY 13, 2025

Product design/pricing, investments, marketing strategies, and almost everything else require some sort of data element. However, financial institutions have found that they are facing a more complex environment for their data strategy every year. There are just too many vendors and systems in the FI ecosystem to allow that.

Data 78

Data Management Strategy Study 78

Independent Banker

FEBRUARY 28, 2023

Photo by Radachynskyi/Adobe Using ICBA’s Marketing Communications Toolkit, your community bank can tell its story with intention and precision. For the banking industry, marketing can be finicky. It offers professional tips that will help fine-tune your approach and set your marketing strategy up for success.

Marketing 91

Marketing social media Community Bank Video 91

Insights on Business

FEBRUARY 13, 2019

They are highly informed and value the advice of friends. Social-based marketing. For example, by partnering with movie theaters and ride-sharing services like Uber, Bradesco is able to generate relevance, frequency and importance with a social-based marketing strategy. IBMFintech Twitter. IBMLive Twitter.

Albuquerque 152

Albuquerque Digital Banking Millennials social media 152

PYMNTS

NOVEMBER 23, 2020

There’s no shortage of consulting advice and press clippings that will state the importance of actionable data for companies as a selling, operational and marketing strategy. FDX’s stated goal is to unify the financial sector around standardized data-sharing efforts given markets’ growing enthusiasm for open banking.

Data 293

Data Innovation Big Data Marketing Strategies 293

PYMNTS

OCTOBER 13, 2016

Predictive marketing — using information from customer data, like purchase history, to determine a pattern and predict future outcomes — was once only available to the largest retailers. Every retailer wishes for the crystal-ball ability to predict where the next purchase will come from,” according to Windsor Circle.

Marketing 100

Marketing Survey Retail Data 100

BankInovation

JULY 7, 2020

The financial services industry is in a state of flux dictated by growing competition, consumer demands for personalized experiences, and unpredictable market forces.

Data 64

Data Marketing Marketing Strategies Meeting 64

NCR

MAY 31, 2017

When it comes to delivering a successful omni-channel marketing strategy, devising and launching your plans are just the first steps. Just as much time and attention are required to manage your marketing. You must be able to manage your messaging in order to ensure it remains consistent across channels.

Management 83

Management Marketing ATM Customer Experience 83

PYMNTS

MARCH 12, 2020

In an interview with Karen Webster, David Weidner, senior director of Pelion Market Development at Arm , said that that data combined with machine learning (ML) is the key for retailers to build personalized shopping experiences across physical and online settings. Eliminating Fragmentation.

Retail 182

Retail Data Examples Online 182

PYMNTS

FEBRUARY 26, 2020

Jill Adams, vice president of marketing with Qdoba, said the new options for customers, combined with efficiency for the company, made the endeavor a worthwhile one. That service will allow the chain to access a new level of information via data processing and analytics from the Paytronix model.

Customer Experience 130

Customer Experience Mobile Marketing Strategies Branding 130

Abrigo

NOVEMBER 30, 2015

This response is not completely uncommon for accountants, since marketing, website design and development are not your core competencies. The last option is to work with a firm that is focused on developing an integrated marketing strategy specifically tailored toward accountants that includes website development and design.

Marketing Strategies 150

Marketing Strategies Strategy Taxes Resources 150

PYMNTS

FEBRUARY 21, 2019

According to Thomas, financial technology vendors have traditionally maintained a symbiotic relationship with financial institutions, from the technology they use to the way they go to market. As an industry we’re walking toward a ledge, but we have all of this information in front of us that shows us how we need to change.

Fintech 189

Fintech Financial Technology Technology Industry 189

PYMNTS

AUGUST 6, 2019

The prescription drug market is worth about $424 billion, many legacy companies in the industry act as gatekeepers and it’s difficult for newcomers to break in without access to the information they control. Surescripts’s claims are unfounded, false and appear to be part of their overall market strategy,” a ReMy spokesperson said.

Data 109

Data Marketing Strategies Software Online 109

Gonzobanker

JANUARY 29, 2018

According to recent research What’s Going On In Banking 2018, 64% of mid-size bank and credit union executives don’t believe their marketing strategies are future ready. Let’s define delivery here as the way the customer interacts with sales, marketing and service processes across the bank. What’s to be done?

Analytics 107

Analytics Resources Strategy Marketing Strategies 107

PYMNTS

MAY 29, 2019

Plaid, the FinTech that enables apps to access consumers’ financial information, announced it is entering the European market, starting with the U.K. as its first foray in Europe because it has a thriving FinTech market and is among the fastest-growing sectors. lead specializing in go-to-market strategy.

Fintech 115

Fintech Marketing Strategies Policies Strategy 115

PYMNTS

SEPTEMBER 13, 2016

He is a noted industry expert in online fraud, cybercrime, identity theft, information security and networking technology and holds several patents in security, fraud and networking. Armen leads worldwide marketing strategy and execution for ThreatMetrix. Armen leads worldwide marketing strategy and execution for ThreatMetrix.

San Jose 100

San Jose Strategy Fraud Marketing Strategies 100

The Financial Brand

OCTOBER 25, 2018

Financial marketers can grow their credit card portfolio by targeting the right cardholders with onboarding communications and data-informed promotions. The post Three Marketing Strategies To Boost Credit Card ROI appeared first on The Financial Brand.

Marketing Strategies 26

Marketing Strategies Strategy Cards Marketing 26

PYMNTS

JULY 22, 2020

Data, in this case, can inform buying decisions – but the individual decisions will depend on other factors. FIT framework, which is a recommended structure for determining factors that will encourage the digital shift and go-to-market strategies.

Retail 186

Retail Meeting Arizona Florida 186

PYMNTS

JUNE 5, 2020

Such solutions can “empower people to control their financial well-being,” Andrew Davies, vice president of global market strategy and financial crime risk management at financial services technology company Fiserv , told PYMNTS in a recent interview.

Security 174

Security Fintech Data Fraud 174

PYMNTS

JUNE 4, 2020

The lenders integrate with APIs from the customers’ home banks to quickly access information that would help in verifying applicants’ identities and making approval decisions. Such easy data flow could help when SMBs are seeking loans that their current banks do not offer.

Report 158

Report Fraud Security Fintech 158

PYMNTS

APRIL 5, 2018

In a press release , HMNY said Moviefone is its second acquisition in the consumer entertainment industry, giving it another pillar in its efforts to build out its content marketing strategy and advertising revenue platform for MoviePass.

Analytics 100

Analytics Marketing Strategies Branding US 100

PYMNTS

NOVEMBER 9, 2018

With artificial intelligence (AI), Fraugster has developed a software solution that prevents fraud for online retailers, analyzing data from multiple sources and cross-checking information to determine whether a transaction is fraudulent or not. Asia and broader European markets. quantilope. million in Series A funding. TripActions.

Software 158

Software Capital North Carolina San Francisco 158

PYMNTS

OCTOBER 5, 2018

But of course the more interesting information in that SEC filing is the news that Revolve is about to take its large audience — 7.3 million unique visitors come to shop its wares each month — and make a move on the public markets. market.”. Its $100 million IPO goal is ambitious, but not insane.

social media 135

social media Branding Course United States 135

PYMNTS

JANUARY 29, 2020

But according to Pat MacKrell, president and CEO of New York-based small business lending firm Pursuit , the online alternative lending market has gotten good at hiding the true cost of financing from SMBs. One might think that once a borrower is presented with a 358 percent rate, they’d run – fast. ” Knowing Their Options.

Lending 136

Lending New York Online New Jersey 136

Image Works Direct

OCTOBER 23, 2024

Are you struggling with how best to leverage the advantages of digital marketing? When new clients approach us at image.works, they’re looking for better reporting, a clear understanding of analytics and the ability to stay informed about new opportunities.

Marketing 36

Marketing Marketing Strategies Analytics Strategy 36