Remove Information Remove Millennials Remove social media
article thumbnail

Millennial Corporate Buyers Get Personal With Suppliers

PYMNTS

Millennials are making up an increasingly large portion of corporate buying teams, and it’s shaping the way buyers interact with their suppliers, finds the latest research from SnapApp and Heinz Marketing. Separate research released last year from Sacunas also aimed to explore how millennials are changing B2B purchase behavior.

article thumbnail

NEW DATA: Relevance Test: Majority Of Consumers Find Bank Web Content Lacking

PYMNTS

More than half of consumers find it difficult to locate relevant information on their banks’ websites, for example, a problem that led many to seek assistance in physical branches. Digital channels are now commonly being used by consumers as another alternative to in-person interactions for accessing useful information.

Video 224
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Trending: Meeting The Millennial Need For AI-Powered Visual Shopping

PYMNTS

Both secondhand clothing site Poshmark and sneaker exchange StockX are recovering from recent data breaches, which exposed customer information to fraudsters, though no financial information was compromised. An AI-Powered Visual Shopping Experience For Millennials, Gen Z. To learn more, visit the Playbook’s feature story.

article thumbnail

4 Ways to Reach Aging Consumers About COVID-19 and Vaccines

Perficient

As the demographic with the highest risk of infection and severe illness, there is very little COVID-19 prevention and vaccine information specifically for older patients, either available in the media or by health providers and systems. Don’t forget to create communication mechanisms for those who feel they are not tech-savvy.

article thumbnail

How Payment Platforms Connect Merchants With Augmented Reality

PYMNTS

To let shoppers discover and try out new products, payment companies are helping merchants launch augmented reality (AR) experiences within social media platforms. The firm chose a Kenyan brand, Huddah Cosmetics , as the first social commerce merchant on its Mula service to roll out the platform.

article thumbnail

Millennials Tap Facebook For eProcurement

PYMNTS

The younger the procurement official, the more likely they are to migrate towards digital channels, like websites and social media platforms, to source goods and services for their companies. That’s according to new research from Sacunas, which found that a new generation of professionals is shaping the evolution of eProcurement.

article thumbnail

New Study: Static Web Content Bad For Account Holder Engagement

PYMNTS

There’s a reason that bank apps and websites ask, “was this information helpful?”. Researchers found that FIs offering “innovative options such as interactive and contextually relevant video content stand to improve engagement and customer experience, especially among younger generations like bridge millennials and millennials.”.

Study 196