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Market your community bank with first-party data

Independent Banker

Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. Andrew Catalano, Austin Williams While most community banks aren’t yet using first-party data for marketing purposes to grow revenue and retain customers, experts say those willing to invest in the effort can reap big rewards. “To

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Community Banks Debut FinTech Alliance

PYMNTS

Alloy’s Julieann Thurlow, CEO of Reading Cooperative Bank, said, “Community banks play a special role in the lives of our customers, but we don’t have the same IT and innovation budgets as the big banks to capitalize on that relationship.” The alliance includes a dozen firms that have between $251 million to $20 billion in assets.

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32 Corporate Innovation Labs In Retail

CB Insights

One popular choice: retail innovation labs. Learn about the technologies, innovations, and strategies that retailers can leverage this holiday season. We’ve assembled a list of innovation labs from some of the most recognizable names in retail looking to disrupt their industries. CVS — Digital Innovation Lab.

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House Hearing Signals Fireworks On Big Tech Antitrust Issues

PYMNTS

The second hearing focused on innovation and competitive impact on the tech space, and panelists included executives from Apple , Amazon and Google. 8), the AGs focused on Facebook include Colorado, Florida, Nebraska, North Carolina, Tennessee, Florida, Iowa and the District of Columbia. At this writing (Sunday, Sept. The Hearing.

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From AT&T To Xerox: 65 Corporate Innovation Labs

CB Insights

Corporate innovation is critical for established companies looking to stay relevant in the face of disruption from up-and-coming startups. With industries being unbundled left and right ( supermarkets , banking , cars — just to name a few) more companies are opening up in-house innovation labs every day. Innovation Lab Name: HP Labs.

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Meal Subscription Services Take On The School Lunch

PYMNTS

But he wanted to test out the idea before bringing it to market, so he built a splash page with a minimum viable product (MVP) and posted it on a local mom group page on Facebook. While there are other services geared toward providing lunches to kids, such as Yumble , Cooper said the company has the first-to-market advantage.

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Techy Turkey Day: How Technology Has Changed America’s Trademark Holiday

PYMNTS

Here’s how innovation, marketing and technology have shaped this iconic American holiday over the years. What made it stick was (if we may retrofit a modern term) the right marketing. From there, said Cross, marketers shaped the rituals and myths surrounding the holiday and maintained them through the years.