Music Crafts New Melodies For Retail Innovation
PYMNTS
JANUARY 24, 2020
But no matter the case, music is a big part of the retail world, and is helping to create new harmonies of innovation and disruption. The report quoted Jeff Marsilio, the NBA’s senior vice president of new media distribution, as saying, “The Base:Line playlist will have about 40 songs with a hip-hop vibe and will be refreshed weekly.”
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