Innovation Management Marketing Automation 
PYMNTS
DECEMBER 16, 2016
Herein lies a paradox, said Krishna, as each of us as consumers have cards in our pockets and understand the benefits of using plastic to make a payment, such as extended payments, rewards and the ability to manage cash flow more effectively. These are factors that bring basic benefits and an ROI to mid-market firms as well.
Perficient
AUGUST 21, 2020
Digital Asset Managment. Enterprise Content Management. Event Management. Master Data Management Platforms. Product Information Management Systems. Product Information Management Systems. Enterprise Search. Artificial Intelligence for Chatbot, Machine Learning, NLP, and Image Recognition platforms.
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PYMNTS
JUNE 21, 2018
Zycus said it will use Salesforce’s marketing automation solution Pardot to enhance customer engagement and acquisition in India. Source-to-pay solutions provider Zycus is teaming up with CRM software firm Salesforce to enhance its own digital transformation strategy, the companies announced Wednesday (June 20).
Independent Banker
FEBRUARY 28, 2023
First-party data for targeted marketing campaigns Community banks can use their first-party data to upsell and cross-sell to existing customers with highly relevant messages. In addition, many marketers don’t have tools for capturing customer information themselves. There could be other factors at play beyond the technical.
PYMNTS
FEBRUARY 22, 2018
Without a doubt, small businesses (SMBs) have more choice than ever before when adopting new technologies, and many of those new tools, from accounting to customer relationship management (CRM), are streaming in as Software-as-a-Service (SaaS). The company dubbed this trend “SaaS Chaos,” but FinTech innovation slows down for no one.
PYMNTS
MARCH 15, 2018
Chargehound saw there were automation tools that could help optimize revenue and support retailers as they scaled: Customer relationship management (CRM), email automation, marketing automation, payments, the list goes on. But chargebacks, she said, had been exempt from the automation game.
PYMNTS
APRIL 18, 2017
Connecting consumers with brands at any time of the day for customer service and making purchases gives chat commerce the opportunity to shake up the retail industry.
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