Perficient

JULY 20, 2020

Our very own Nate Bauer , director – digital marketing consulting, will be moderating the panel: Analyzing Media Coverage Across Channels to Uncover Actionable Intelligences. Nate has spent the majority of his career focusing on developing digital marketing strategy-led solutions. Explore the Summit.

Customer Experience 526

Customer Experience Analytics Marketing Strategies Leadership 526

Perficient

APRIL 20, 2023

They want to have meaningful relationships with technology partners who will bring innovative ideas and proven experience to the table. Marketers often turn to technology vendors to help them define robust and compliant digital marketing strategies.

Marketing 294

Marketing Marketing Strategies social media Strategy 294

PYMNTS

JULY 1, 2019

When it comes to technological innovation, however, the smaller players have long been outgunned by larger FIs and their sizable IT budgets. Today, small banks are more aggressive and ambitious in their innovation strategies than medium-sized and large FIs. This is changing — in a big way. On average, these FIs designate 45.7

Innovation 157

Innovation Innovation Strategies Survey Groups 157

Perficient

AUGUST 14, 2023

Finally, a cycle of incessant iteration and optimization based on experiment outcomes can lead to informed decisions, minimized risk, continuous enhancement, and innovation, yielding improved offerings, efficient marketing strategies, and increased revenue.

Google 419

Google Tools Analytics Strategy 419

PYMNTS

JANUARY 18, 2018

But according to a new report from EY, it would be unfair to say that regulation is the only driving force behind large banks’ changing market strategies. In its Global Banking Outlook 2018 survey , EY assessed 221 financial institutions across 29 markets. Optimism Up. Cybersecurity.

Regulation 156

Regulation Innovation Fintech Marketing 156

Accenture: Banking

MARCH 18, 2016

Banks are relying more and more upon Big Data and analytics to transform their distribution and marketing strategies. In our research into how high-performing companies (those that deliver above-average business performance on a consistent basis) approach analytics, we found that. Read more.

Big Data 150

Big Data Analytics Data Marketing 150

Bank Innovation

DECEMBER 13, 2019

In this episode, Suman Bhattacharyya, senior editor, and Angely Mercado, associate editor, discuss the following news developments: Corporate card and financial product startup Brex’s marketing strategy; Inspired Capital’s recent investment in business banking platform Rho; and […].

Strategy 243

Strategy Branding Video Marketing Strategies 243

Perficient

SEPTEMBER 8, 2020

For our second installment of the Visual Storytelling series, let’s examine how creating and using gifs can enhance your message and impact your marketing strategy. The sweet spot between images and video, gifs are an easy way to connect directly with your audience. How to Pronounce Gif.

social media 348

social media Branding Video Marketing 348

PYMNTS

NOVEMBER 11, 2016

That’s why marketers will be leveraging mobile in their holiday shopping strategies this year, with new and creative strategies that focus more on omnichannel solutions and less on generic mobile coupons. About the same number plan on prioritizing social media apps such as Instagram and Snapchat.

Mobile 188

Mobile Marketing Survey Marketing Strategies 188

PYMNTS

NOVEMBER 23, 2020

There’s no shortage of consulting advice and press clippings that will state the importance of actionable data for companies as a selling, operational and marketing strategy. The end result: Innovation that benefits all stakeholders — banks, digital-first firms (and digital-only ones) and consumers alike.

Data 293

Data Innovation Big Data Marketing Strategies 293

Bank Innovation

APRIL 4, 2018

Wrong, according Vinay Prabhakar, head of markets strategy, Payments at Finastra. EXCLUSIVE – When The Clearing House (TCH) rolled out realtime payments last November, one would think banks would quickly jump on that bandwagon, right? The problem, as it often is with big institutions, comes down to the bottom line. "We

Payments 186

Payments Marketing Strategies Strategy Marketing 186

Insights on Business

JULY 23, 2018

CxOs are somewhat divided about whether the innovation focus will be on new or established markets. Previously, they thought open innovation would predominate, but now a growing number of these executives anticipate more internal-driven innovation. They’re neither as focused nor as agile as Reinventors.

Innovation 96

Innovation Security Strategy Case Study 96

PYMNTS

DECEMBER 30, 2019

Payments innovation this past year not only embraced overlay technologies to enhance existing payment rails like cards and ACH. Innovators also embraced the possibility of developing entirely new payment rails and networks in order to tackle the biggest B2B payment friction points. Beyond Legacy Payment Rails.

Innovation 105

Innovation Payments Cards Technology 105

Bank Innovation

AUGUST 6, 2019

The funding will allow the Denver-based company to fine-tune its features, including Pay with Ibotta, a recently-launched QR-code based ‘pay with rewards’ capability; advance its marketing strategy; and grow its […].

Denver 170

Denver Marketing Strategies Strategy Marketing 170

PYMNTS

MAY 1, 2018

The startup manages multiple distribution channels, each with its own marketing support, programs and go-to-market strategies overseen by various leaders. AvidXchange has brought on Dan Drees as its chief growth officer. CEO Michael Praeger says it was time to put a ringmaster in place to keep those things in alignment.

Innovation 126

Innovation Fraud System Cards 126

Perficient

DECEMBER 1, 2020

Going further, they adapted some of those learnings to apply to all of their marketing strategies.

Trends 309

Trends Millennials Community Marketing 309

Bank Innovation

JANUARY 30, 2019

s robust marketing strategy for its retail bank has paid off, as the bank today reported that half of its new retail customers were millennials. Ally Financial Inc.’s Of Ally Financial’s 230,000 new retail deposit customers via its retail side, Ally Bank, 126,500 were millennials, according to bank’s earnings report released today.

Retail 170

Retail Millennials Marketing Strategies Strategy 170

PYMNTS

MAY 19, 2020

“As consumers continue to navigate these challenging financial times, digital marketers have an opportunity to deploy innovative online campaigns promoting savings offers,” says Digital Media Solutions.

Branding 239

Branding Retail Meeting National 239

PYMNTS

AUGUST 14, 2020

Disruption is hitting both the B2C and B2B arenas, and while it would seem they are two opposite ends of the spectrum, these ecosystems share commonalities in the kinds of trends that force sellers to modernize their market strategies. Getting Closer To The Consumer.

Strategy 295

Strategy Online Payments Management 295

PYMNTS

JANUARY 19, 2021

But we at Citcon believe it will also be marked as the year that prompted stunning innovation across industries. This helps decrease the cost to market to customers, improving profitability and giving brick-and-mortar shops an asset online. But this is not just a marketing strategy, it’s also an insight engine when used well.

Retail 211

Retail Payments Online Marketing Strategies 211

PYMNTS

OCTOBER 18, 2020

Buxton said he was looking forward to “building on its excellent go-to-market strategy and helping drive further operational excellence and growth for this incredible company.”.

Marketing Strategies 161

Marketing Strategies Software Strategy Capital 161

Matt Wilcox Pro

OCTOBER 26, 2020

I realize that “it seems like it was just yesterday” is a tired cliché, however, it seems like it was just yesterday that I joined Fiserv as Managing Director, Marketing Strategy and Innovation, Digital Payments. In fact, it was seven years ago this month.

Marketing Strategies 97

Marketing Strategies Strategy Innovation Management 97

PYMNTS

AUGUST 12, 2020

. “The performance of their IPO really added visibility and — frankly — credibility to the InsurTech space, which is good for all players in the space,” she said, adding that it also elevated interest among investors that may have previously been unfamiliar with InsurTech’s market opportunity.

Policies 229

Policies Marketing Strategies Industry Payments 229

Perficient

OCTOBER 8, 2020

At Perficient, we continually look for ways to champion and challenge our talented workforce with interesting projects for high-profile clients, encourage personal and professional growth through training and mentoring, and celebrate our people-oriented culture and the innovative ways they serve Perficient and the community.

Marketing 322

Marketing Comparison Community Training 322

PYMNTS

SEPTEMBER 13, 2016

Armen leads worldwide marketing strategy and execution for ThreatMetrix. Previously, he directed the go-to-market strategy for IBM’s $1B portfolio of 100+ SaaS solutions. CEO of Market Platform Dynamics. Prior to ThreatMetrix, he was founder and Chief Products Officer at NetPriva (now part of Riverbed).

San Jose 100

San Jose Strategy Fraud Marketing Strategies 100

Abrigo

OCTOBER 20, 2016

The wave of technological innovation that has swept the business world in the past several years has fundamentally altered how many industries do business. Perhaps no industry has been so disrupted by this wave of technological innovation as the banking industry.

Software 150

Software Lending Community Bank Taxes 150

PYMNTS

SEPTEMBER 11, 2019

In South Korea, for instance, the country’s “SK Telecom and the nation’s retail conglomerate Shinsegae Group have joined forces to develop new business models and innovative services in the logistics and distribution sectors powered by 5G networks,” according to a report. Last year saw a boom in brands using VR in this way, including U.K.

Retail 192

Retail San Diego San Francisco Branding 192

PYMNTS

MARCH 1, 2019

Cequence plans to use the funding to focus on market expansion and further innovations of its platform, which links businesses with software to safeguard enterprise apps. Contrast said it plans to use the funding to focus on technology innovation, international expansion and field operations, and to grow its customer success team.

Security 189

Security Capital Software Analytics 189

PYMNTS

APRIL 4, 2019

News this week from South Korea stated the country’s “SK Telecom and the nation’s retail conglomerate Shinsegae Group have joined forces to develop new business models and innovative services in the logistics and distribution sectors powered by 5G networks.” Last year saw a boom in brands using VR in this way, including U.K.

Retail 177

Retail Mobile Course Technology 177

PYMNTS

NOVEMBER 30, 2020

As a result, the pace of innovation is also unmatched as companies aim to keep the wearables product pipeline full. Like so many aspects of our lives that have been reshaped by the pandemic, the present infatuation with fever as an early warning of COVID-19 has sparked both demand and innovation within the wearables sector.

Google 183

Google Examples Innovation Apple 183

BankInovation

JULY 2, 2020

To stay ahead, savvy financial services brands are adopting innovative, data-centric marketing strategies to drive customer acquisition, retention and long-term loyalty. These industry-leaders are thriving in times of intense changes in the marketplace by leveraging […].

Data 75

Data Marketing Marketing Strategies Branding 75

PYMNTS

NOVEMBER 26, 2019

To help hockey players stay up to date on the latest sports equipment, eCommerce innovator the PenaltyBox offers subscription boxes comprised of a myriad of hockey essentials, from well-known brands to up-and-coming companies the PenaltyBox team tests themselves. The Marketing Strategy .

Community 161

Community United States Groups Exercises 161

Gonzobanker

JUNE 20, 2024

Data from Cornerstone Advisors’ annual What’s Going On In Banking report showed that fewer financial institutions are considering pursuing a BaaS strategy — and that was ahead of the Synapse drama. Yet, the bank innovation labs of yesteryear replete with segways didn’t go undetected. There have been some great innovations.

Digital Banking 172

Digital Banking Fintech Innovation Strategy 172

PYMNTS

DECEMBER 1, 2017

“PayPal’s Local Selects Holiday Edition is another way that PayPal is bringing together customers and businesses, as it gives people the ability to shop anywhere around the world as if they were a local,” said Dhiraj Kumar, PayPal’s senior director of consumer marketing strategy for North America. With more than 2.3

Los Angeles 119

Los Angeles New York Marketing Strategies America 119

PYMNTS

MARCH 1, 2017

The TouchCR platform was born out of the desire to be able to serve a consumer who is increasingly omnichannel, said Chief Innovation Officer Ritchie Hale. You need to be able to market with relevance,” Hale said. We are continually innovating the product and implementing those innovations as they come into the market.”.

Marketing 100

Marketing Data Innovation Retail 100

CFPB Monitor

MARCH 15, 2022

Opportunity Financial, LLC (OppFi) has filed a Complaint for Declaratory and Injunctive Relief in a California state court against the California Department of Financial Protection and Innovation (DFPI), seeking to block the DFPI from applying California usury law to loans made through OppFi’s partnership with Fin Wise Bank (Bank), a state-chartered (..)

California 78

California Innovation Utah West Virginia 78

BankInovation

JULY 7, 2020

The financial services industry is in a state of flux dictated by growing competition, consumer demands for personalized experiences, and unpredictable market forces.

Data 64

Data Marketing Marketing Strategies Meeting 64