Perficient

AUGUST 14, 2023

Strategies for Seamless Migration and Accelerated Experimentation Growth The upcoming Google Optimize sunset has made it crucial for businesses to find reliable replacements. Furthermore, the continual iteration and optimization based on experiment outcomes allow for data-driven decision-making, risk reduction, and innovation.

Google 419

Google Tools Analytics Strategy 419

PYMNTS

MAY 13, 2019

Innovation has been the name of the game for financial institutions (FIs) large and small in recent years. While the overall pace of innovation has cooled somewhat over the past two years, as FIs have been slower to market with new products, they are increasingly channeling their energies into tried-and-true product lines.

Innovation 194

Innovation Innovation Strategies Strategy Trends 194

Abrigo

FEBRUARY 12, 2025

This article covers these key topics: The evolution of AI Lending: A legacy of data-driven innovation Generative AI in lending: The next frontier Abrigo's approach to AI Parallel journeys of AI, banking technology Artificial intelligence (AI) is often heralded as a revolutionary force in todays world, but its story stretches back decades.

Lending 221

Lending Data Fraud Technology 221

Perficient

APRIL 20, 2023

They want to have meaningful relationships with technology partners who will bring innovative ideas and proven experience to the table. Marketers often turn to technology vendors to help them define robust and compliant digital marketing strategies.

Marketing 294

Marketing Marketing Strategies social media Strategy 294

Accenture: Banking

MARCH 18, 2016

Banks are relying more and more upon Big Data and analytics to transform their distribution and marketing strategies. In our research into how high-performing companies (those that deliver above-average business performance on a consistent basis) approach analytics, we found that. Read more.

Big Data 150

Big Data Analytics Data Marketing 150

Perficient

SEPTEMBER 8, 2020

For our second installment of the Visual Storytelling series, let’s examine how creating and using gifs can enhance your message and impact your marketing strategy. Though gifs have conventionally been traded between social media users, they have become a go-to marketing tool for modern companies appealing to modern audiences.

social media 348

social media Branding Video Marketing 348

PYMNTS

JULY 1, 2019

When it comes to technological innovation, however, the smaller players have long been outgunned by larger FIs and their sizable IT budgets. Today, small banks are more aggressive and ambitious in their innovation strategies than medium-sized and large FIs. This is changing — in a big way. On average, these FIs designate 45.7

Innovation 157

Innovation Innovation Strategies Survey Groups 157

PYMNTS

JANUARY 18, 2018

But according to a new report from EY, it would be unfair to say that regulation is the only driving force behind large banks’ changing market strategies. In its Global Banking Outlook 2018 survey , EY assessed 221 financial institutions across 29 markets. Optimism Up. Cybersecurity.

Regulation 156

Regulation Innovation Fintech Marketing 156

PYMNTS

NOVEMBER 11, 2016

That’s why marketers will be leveraging mobile in their holiday shopping strategies this year, with new and creative strategies that focus more on omnichannel solutions and less on generic mobile coupons. About the same number plan on prioritizing social media apps such as Instagram and Snapchat.

Mobile 188

Mobile Marketing Survey Marketing Strategies 188

Bank Innovation

APRIL 4, 2018

Wrong, according Vinay Prabhakar, head of markets strategy, Payments at Finastra. EXCLUSIVE – When The Clearing House (TCH) rolled out realtime payments last November, one would think banks would quickly jump on that bandwagon, right? The problem, as it often is with big institutions, comes down to the bottom line. "We

Payments 186

Payments Marketing Strategies Strategy Marketing 186

Perficient

DECEMBER 1, 2020

Those that have truly excelled at connecting with these audiences take the time and energy to learn more about them and develop strategies and content specifically for them. Going further, they adapted some of those learnings to apply to all of their marketing strategies.

Trends 309

Trends Millennials Community Marketing 309

PYMNTS

AUGUST 14, 2020

Disruption is hitting both the B2C and B2B arenas, and while it would seem they are two opposite ends of the spectrum, these ecosystems share commonalities in the kinds of trends that force sellers to modernize their market strategies. Getting Closer To The Consumer. This creates new challenges and paradigms for payment flows.

Strategy 295

Strategy Online Payments Management 295

PYMNTS

SEPTEMBER 13, 2016

Alisdair is a technology entrepreneur and brings nearly two decades of industry experience to his role leading product management and strategy for ThreatMetrix. Armen leads worldwide marketing strategy and execution for ThreatMetrix. CEO of Market Platform Dynamics. Chief Products Officer, ThreatMetrix. Armen Najarian.

San Jose 100

San Jose Strategy Fraud Marketing Strategies 100

Bank Innovation

AUGUST 6, 2019

The funding will allow the Denver-based company to fine-tune its features, including Pay with Ibotta, a recently-launched QR-code based ‘pay with rewards’ capability; advance its marketing strategy; and grow its […].

Denver 170

Denver Marketing Strategies Strategy Marketing 170

Bank Innovation

JANUARY 30, 2019

s robust marketing strategy for its retail bank has paid off, as the bank today reported that half of its new retail customers were millennials. Ally Financial Inc.’s Of Ally Financial’s 230,000 new retail deposit customers via its retail side, Ally Bank, 126,500 were millennials, according to bank’s earnings report released today.

Retail 170

Retail Millennials Marketing Strategies Strategy 170

PYMNTS

NOVEMBER 23, 2020

There’s no shortage of consulting advice and press clippings that will state the importance of actionable data for companies as a selling, operational and marketing strategy. The end result: Innovation that benefits all stakeholders — banks, digital-first firms (and digital-only ones) and consumers alike.

Data 293

Data Innovation Big Data Marketing Strategies 293

Insights on Business

JULY 23, 2018

CxOs are somewhat divided about whether the innovation focus will be on new or established markets. Previously, they thought open innovation would predominate, but now a growing number of these executives anticipate more internal-driven innovation. Quest for secure digital platforms.

Innovation 96

Innovation Security Strategy Case Study 96

PYMNTS

MAY 19, 2020

“As consumers continue to navigate these challenging financial times, digital marketers have an opportunity to deploy innovative online campaigns promoting savings offers,” says Digital Media Solutions.

Branding 239

Branding Retail Meeting National 239

PYMNTS

MAY 1, 2018

Following the holiday onslaught, Emailage spent Q1 helping customers evaluate new products, strategies and team members as they beef up defenses in response to the season’s challenges. The startup manages multiple distribution channels, each with its own marketing support, programs and go-to-market strategies overseen by various leaders.

Innovation 126

Innovation Fraud System Cards 126

PYMNTS

JANUARY 19, 2021

But we at Citcon believe it will also be marked as the year that prompted stunning innovation across industries. This helps decrease the cost to market to customers, improving profitability and giving brick-and-mortar shops an asset online. But this is not just a marketing strategy, it’s also an insight engine when used well.

Retail 211

Retail Payments Online Marketing Strategies 211

PYMNTS

DECEMBER 30, 2019

Payments innovation this past year not only embraced overlay technologies to enhance existing payment rails like cards and ACH. Innovators also embraced the possibility of developing entirely new payment rails and networks in order to tackle the biggest B2B payment friction points. Beyond Legacy Payment Rails.

Innovation 105

Innovation Payments Cards Technology 105

PYMNTS

OCTOBER 18, 2020

Buxton said he was looking forward to “building on its excellent go-to-market strategy and helping drive further operational excellence and growth for this incredible company.”.

Marketing Strategies 161

Marketing Strategies Software Strategy Capital 161

Matt Wilcox Pro

OCTOBER 26, 2020

I realize that “it seems like it was just yesterday” is a tired cliché, however, it seems like it was just yesterday that I joined Fiserv as Managing Director, Marketing Strategy and Innovation, Digital Payments. In fact, it was seven years ago this month.

Marketing Strategies 97

Marketing Strategies Strategy Innovation Management 97

William Mills

FEBRUARY 8, 2024

In the ever-evolving landscape of financial technology (Fintech), where innovation and competition are the norm, the ability to generate high-quality leads is crucial. For Fintech companies looking to serve financial institutions, effective lead generation is not just a strategy, it's the lifeline for sustainable growth.

Strategy 85

Strategy Fintech Financial Technology Innovation 85

Gonzobanker

JUNE 20, 2024

Data from Cornerstone Advisors’ annual What’s Going On In Banking report showed that fewer financial institutions are considering pursuing a BaaS strategy — and that was ahead of the Synapse drama. Yet, the bank innovation labs of yesteryear replete with segways didn’t go undetected. Nor is it a winning strategy.

Digital Banking 172

Digital Banking Fintech Innovation Strategy 172

PYMNTS

AUGUST 12, 2020

. “The performance of their IPO really added visibility and — frankly — credibility to the InsurTech space, which is good for all players in the space,” she said, adding that it also elevated interest among investors that may have previously been unfamiliar with InsurTech’s market opportunity.

Policies 229

Policies Marketing Strategies Industry Payments 229

PYMNTS

SEPTEMBER 11, 2019

In South Korea, for instance, the country’s “SK Telecom and the nation’s retail conglomerate Shinsegae Group have joined forces to develop new business models and innovative services in the logistics and distribution sectors powered by 5G networks,” according to a report. Last year saw a boom in brands using VR in this way, including U.K.

Retail 192

Retail San Diego San Francisco Branding 192

PYMNTS

APRIL 4, 2019

News this week from South Korea stated the country’s “SK Telecom and the nation’s retail conglomerate Shinsegae Group have joined forces to develop new business models and innovative services in the logistics and distribution sectors powered by 5G networks.” Last year saw a boom in brands using VR in this way, including U.K.

Retail 177

Retail Mobile Course Technology 177

BankInovation

JULY 2, 2020

To stay ahead, savvy financial services brands are adopting innovative, data-centric marketing strategies to drive customer acquisition, retention and long-term loyalty. These industry-leaders are thriving in times of intense changes in the marketplace by leveraging […].

Data 75

Data Marketing Marketing Strategies Branding 75

Abrigo

OCTOBER 20, 2016

The wave of technological innovation that has swept the business world in the past several years has fundamentally altered how many industries do business. Perhaps no industry has been so disrupted by this wave of technological innovation as the banking industry.

Software 150

Software Lending Community Bank Taxes 150

Perficient

OCTOBER 8, 2020

At Perficient, we continually look for ways to champion and challenge our talented workforce with interesting projects for high-profile clients, encourage personal and professional growth through training and mentoring, and celebrate our people-oriented culture and the innovative ways they serve Perficient and the community.

Marketing 322

Marketing Comparison Community Training 322

PYMNTS

MARCH 1, 2019

Cequence plans to use the funding to focus on market expansion and further innovations of its platform, which links businesses with software to safeguard enterprise apps. Contrast said it plans to use the funding to focus on technology innovation, international expansion and field operations, and to grow its customer success team.

Security 189

Security Capital Software Analytics 189

PYMNTS

NOVEMBER 30, 2020

As a result, the pace of innovation is also unmatched as companies aim to keep the wearables product pipeline full. Like so many aspects of our lives that have been reshaped by the pandemic, the present infatuation with fever as an early warning of COVID-19 has sparked both demand and innovation within the wearables sector.

Google 183

Google Examples Innovation Apple 183

PYMNTS

DECEMBER 1, 2017

“PayPal’s Local Selects Holiday Edition is another way that PayPal is bringing together customers and businesses, as it gives people the ability to shop anywhere around the world as if they were a local,” said Dhiraj Kumar, PayPal’s senior director of consumer marketing strategy for North America. With more than 2.3

Los Angeles 119

Los Angeles New York Marketing Strategies America 119

PYMNTS

NOVEMBER 26, 2019

To help hockey players stay up to date on the latest sports equipment, eCommerce innovator the PenaltyBox offers subscription boxes comprised of a myriad of hockey essentials, from well-known brands to up-and-coming companies the PenaltyBox team tests themselves. The Marketing Strategy .

Community 161

Community United States Groups Exercises 161

PYMNTS

JUNE 30, 2016

A study released by Market Strategies International found that 31 percent of American households feel stuck in a relationship with one or more financial services companies they distrust. The answer may surprise you.

Marketing Strategies 102

Marketing Strategies Study Meeting Strategy 102

FICO

MAY 17, 2023

Innovation is incredibly important. There is no growth without innovation. They wanted to know how investing in technology innovation was affecting growth. The top 25 percent of companies that were investing the most in technology innovation were growing at twice the pace of the 10 percent that invested the least.

Customer Experience 97

Customer Experience Innovation Trends Strategy 97