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Your Bank Marketing Roadmap: Transitioning from SMS to RCS

South State Correspondent

Banks are now putting RCS on their marketing and product development road map. Marketing and Promotions : Banks can create visually appealing and engaging promotional content, including videos and images, to capture customer attention and drive engagement. RCSs power in the ability to deliver 1:1 marketing and customer support.

Marketing 195
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Western Union: Emerging Market GDP, Innovation Depend On Remittances

PYMNTS

They have provided critical support for those developing markets during the pandemic and will continue their importance after the pandemic is in the rearview mirror, a report by Oxford Economics , commissioned by Western Union , has found.

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My Summer Internship Experience With the Marketing Team at Perficient

Perficient

Over the past ten weeks, I have had the amazing opportunity to work as a marketing intern with the corporate communications team at Perficient. During my internship, I have been so lucky to dip my toe in several areas of marketing that I am interested in, which has helped me improve my skills and get a feel for different career paths.

Marketing 322
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How Nearshore Software Development is Helping Healthcare Companies Innovate

Perficient

The pandemic has presented a variety of industries with new challenges in the digital realm, but the healthcare industry is experiencing the most urgent need for rapid digital reinvention. While the healthcare industry has long embraced technology, the demand to innovate and adapt quickly has grown exponentially in 2020 and into 2021.

Software 294
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Unveiling the Future: 5 Key Trends Shaping Financial Services in 2025

Perficient

The financial services sector is experiencing transformative changes driven by technological advancements and innovative trends. Additionally, the emergence of embedded finance and an increased focus on regulatory compliance are compelling financial institutions to continuously adapt and innovate.

Trends 221
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Innovating Cross Border B2B Payments: It Takes An Ecosystem

PYMNTS

The current climate of innovators appears to be up for the challenge, however. Even so, noted Jim McCarthy, president of i2c , no single player has quite cracked the code of cross-border B2B payments just yet – a testament to the complexity of this market. Accelerating Ecosystem Innovation.

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Report: Strategic Payment Investments Give FIs, FinTechs Innovative Payment Options

PYMNTS

Consumers’ desire to go contactless or cardless during the pandemic presents plenty of opportunities for FinTechs, banks and other card issuers to bring innovative credit solutions to market, but such investments much be approached strategically.