Remove Innovation Remove Marketing Remove social media
article thumbnail

Burger King, Steak-umm And Next-Level Social Media Marketing

PYMNTS

Brands have flocked to social media in an attempt to meet their consumers where they are and display a different side of themselves. Social media can be a terrific place to build bonds with one’s customers and show off a clever, avant-garde sense of humor – if a brand is good at it. Even our old friends.". Did it work?

article thumbnail

Is Social Media Key to Hitting the Trillions for (Fin)Tech Companies?

Bank Innovation

Could Microsoft be the first technology company to earn a one trillion market value? Analyst Michael Markowski seems to think so, citing the technology giant’s recent acquisition of professional social media site LinkedIn as the boost that pushed Microsoft into the race.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Banks Embrace Conservative Use of Social Media in Wake of Data Scandals

Bank Innovation

PREMIUM —Banks appear to have recoiled from the deep, detailed use of social media data in their marketing. Bank tends to be more conservative than most banks, which can be frustrating for markets,” said U.S. Bank’s senior vice president of brand advertising and social media, Kelly […].

article thumbnail

How Does Ally Handle Trolls on Its Social Media Posts?

Bank Innovation

has a specific strategy for dealing with inappropriate comments on its social media channels -- do nothing. But Chief Marketing Officer Andrea Brimmer said that Ally's […]. Ally Financial Inc.

article thumbnail

Canada, time to expect an innovative lifestyle banking app

Accenture

The first mobile banking application hit the Canadian market over ten years ago. Apps have become a part of our everyday lives, from fitness to shopping, social media and news.…. The post Canada, time to expect an innovative lifestyle banking app appeared first on Accenture Banking Blog.

article thumbnail

Can CBANC Crack the Bank Social Media Riddle?

Bank Innovation

billion Facebook users (give or take a few million), it’s clear banks can’t keep their employees from social media. That opens bank systems to attacks via phishing and social engineering. But social media can also be useful for networking and tapping Read More.

article thumbnail

Personalized Marketing: What Banking Customers Really Want

Perficient

They want to have meaningful relationships with technology partners who will bring innovative ideas and proven experience to the table. Marketers often turn to technology vendors to help them define robust and compliant digital marketing strategies.

Marketing 294