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Your Bank Marketing Roadmap: Transitioning from SMS to RCS

South State Correspondent

Transactional Notifications: With RCS, banks can send detailed transaction notifications that include images, clickable links, and actionable buttons, enhancing the user experience. This can lead to inconsistent user experiences and limit its reach.

Marketing 195
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6 Digital Payment Trends Set to Transform 2025

Perficient

Payments Trend #1: AI-Driven Payment Innovations The landscape of payments and financial services in 2025 will be marked by groundbreaking innovations and user-centric designs powered by Generative AI (GenAI). Embracing advanced security features such as biometric authentication will enhance user experience and protect data.

Trends 221
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Are There Digital Strategy Lessons Financial Institutions Can Learn From Other Industries?

Perficient

I presented on this topic, along with my colleague Scott Albahary – Chief Strategist for Financial Services here at Perficient and Jim Marous – Co-Publisher of The Financial Brand , to approximately 500 financial services industry folks. Well one of the biggest challenges right now is humanizing the digital experience. The Situation.

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The Benefits of Utilizing a Progressive Web Application in Digital Commerce

Perficient

For organizations, unifying all these experiences within a single common skillset allows a dramatic cost reduction compared to the alternative of having desktop, mobile, and native apps running different technologies on different platforms/systems.

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Why The Future Of Corporate Banking Is All About Connectivity

PYMNTS

For all of the innovation that's occurred in the banking landscape, it's often consumers – not corporates – that benefit from the latest technologies. Corporates are seeking modern user interfaces (UIs) with a consistent user experience across channels, including mobile platforms. The Drive To Upgrade.

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The Past, Present And Future Of Voice Banking

PYMNTS

Bank officials touted the innovation as a form of insurance against fraud, and so far, it seems to be just that. Santander’s Head of Technology Innovation, Ed Metzger, was quoted as saying: “The worlds of technology and banking continue to evolve at pace, working hand in hand to deliver a friction-free user experience.

Security 156
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Personalizing — Not Just Digitizing — The B2B eCommerce Experience

PYMNTS

As the B2B commerce landscape innovates, it is continually after that "Amazon-like" experience forged in the consumer commerce world. But for B2B vendors and suppliers, the unique needs of corporate customers cannot be ignored, making a consumer-like buying experience particularly complex. Pricing Complexities.

Online 358