We analyzed 7 of the fastest-growing personal finance apps of all time to figure out the secrets to their success — here’s what we learned
CB Insights
OCTOBER 10, 2017
In each instance, we tore apart the UX and UI of each tool, looked at their growth and revenue numbers, pored through interviews with founders and early employees, researched their public reception, talked to employees, and did our own math. Allowing users to “cut” by referring other users was an innovative idea, and it worked.
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