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Burger King, Steak-umm And Next-Level Social Media Marketing

PYMNTS

Brands have flocked to social media in an attempt to meet their consumers where they are and display a different side of themselves. Social media can be a terrific place to build bonds with one’s customers and show off a clever, avant-garde sense of humor – if a brand is good at it. In their defense. Did it work?

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Social Media Innovations And SMB Challenges

PYMNTS

Burberry has created a “mini program” with Tencent that provides exclusive content and tailored experiences that can be unlocked on WeChat, at a time when China has millions of mini-communities on the social media platform. 11.6%: Estimated share of China’s total retail eCommerce sales that are driven by social commerce.

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Standard Chartered adds mobile banking to social media platforms

Bank Innovation

Standard Chartered customers can now do their mobile banking through social media platforms. Starting this month, the London-based company is letting customers in Botswana, Zambia and Zimbabwe transfer money to friends, view account balances and pay bills through social media platforms, including Facebook Messenger and WhatsApp.

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Amex Study: Social Media Shout-Outs Could Pump $197B Into SMB Economy

PYMNTS

As the holidays grow closer, American Express says research has shown that social media promotions and engagement could be a big boost for this year's Small Business Saturday event, according to a press release. The majority of those businesses included restaurants, with retail close behind.

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Standard Chartered adds mobile banking to social media platforms

Bank Innovation

Standard Chartered customers can now do their mobile banking through social media platforms. Starting this month, the London-based company is letting customers in Botswana, Zambia and Zimbabwe transfer money to friends, view account balances and pay bills through social media platforms, including Facebook Messenger and WhatsApp.

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How Does Ally Handle Trolls on Its Social Media Posts?

Bank Innovation

has a specific strategy for dealing with inappropriate comments on its social media channels -- do nothing. Ally Financial Inc. This may seem unusual for a financial institution that must maintain a high standard of trust and not have its image sullied by associations with unsavory viewpoints.

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Why Health And Beauty Retailers Are Driving Digital Innovation

PYMNTS

Amid great technological change, health and beauty retailers are developing strategies to drive innovation. In some cases, retailers are using social media tools such as Instagram to post promotions and product tutorials — or interact openly with consumers about their offerings. About the same share — or 60.9