Remove Innovation Remove Survey Remove User Experience
article thumbnail

Your Bank Marketing Roadmap: Transitioning from SMS to RCS

South State Correspondent

Transactional Notifications: With RCS, banks can send detailed transaction notifications that include images, clickable links, and actionable buttons, enhancing the user experience. This can lead to inconsistent user experiences and limit its reach. RCSs power in the ability to deliver 1:1 marketing and customer support.

Marketing 195
article thumbnail

REPORT: Payment Tech Tops FIs’ Innovation Agendas

PYMNTS

However, financial institutions (FIs) are getting better at separating vital areas of innovation from the hype. Banks are increasingly focusing on the fundamentals when determining their innovation agendas. Payment technology is in many ways the flagship among the fleet of innovations that banks are pursuing.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

GEICO, State Farm, Nationwide, Progressive, USAA Top Q1 2022 Mobile Insurance Scorecard

Perficient

While mobile has long been a part of the carrier offering – pay a bill, get an ID card, file a claim – this survey reflects the evolution of insurers from transactional into personalized servicing. 3) Tell Me – Authentic, Relevant Brand Messages and Experiences. 1) Know Me – Data & Analytics Relevant to the Customer.

Mobile 294
article thumbnail

Why Drive, Not Size, Is Key To FI Innovation

PYMNTS

When it comes to technological innovation, however, the smaller players have long been outgunned by larger FIs and their sizable IT budgets. Today, small banks are more aggressive and ambitious in their innovation strategies than medium-sized and large FIs. This is changing — in a big way. percent to higher than that of large FIs.

article thumbnail

Mapping Out Merchants’ Maneuvers For 2021

PYMNTS

The 2021 New Merchant Business Models Playbook , a research-based report created in collaboration with American Express , explores the matter in detail, noting how tech innovation has essentially saved at least one sector — restaurants — from pandemic oblivion. A PYMNTS survey of nearly 2,000 U.S. The survey found that 51.9

Survey 277
article thumbnail

Deep Dive: How Loyalty Innovation Improves Member Relationships, Boosts Brand Awareness

PYMNTS

Although CU members want innovation in member loyalty and rewards, most credit unions are not delivering these programs up to the desired standards. Credit union members’ high expectations when it comes to loyalty innovation do not necessarily make or break their banking relationships. Loyalty Innovation Strategies .

article thumbnail

How Innovation Priorities Are Evolving for FIs

PYMNTS

But how much are FIs really investing in blockchain and artificial intelligence (AI) compared to more foundational innovations? The latest Innovation Readiness Playbook looks at where FIs have been focusing over the past three years and what their plans are for the near future. When asked about specific innovations, 56.1