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Market your community bank with first-party data

Independent Banker

Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. Andrew Catalano, Austin Williams While most community banks aren’t yet using first-party data for marketing purposes to grow revenue and retain customers, experts say those willing to invest in the effort can reap big rewards. “To

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Build your community bank’s brand with swag

Independent Banker

“We want branded items that are professional and useful, not something that someone takes home and throws away,” says Bob Howard, Iowa division president of $1.1 billion-asset CBI Bank & Trust in Muscatine, Iowa. Jay Sedgwick, account executive at WebbMason Marketing, based in Hunt Valley, Md., Swag with purpose.

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Google Pay Adds 29 US Banks To Mobile Payment Service

PYMNTS

Iowa Falls State Bank. This year has been a busy one for Google Pay, as it tries to gain prominence in a crowded market with competitors like Apple Pay , Samsung Pay and even Walmart Pay. First Central Credit Union. First National Bank of Milaca. Grand Savings Bank. Greater Cleveland Community Credit Union. Greenleaf Wayside Bank.

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Community Banks Debut FinTech Alliance

PYMNTS

The group, to be known as Alloy Labs Alliance, according to a press release , is being managed by FinTech Forge. Among the names joining up are Citizens & Northern Bank (based in Pennsylvania), Inland Bank (Illinois) and Lincoln Savings Bank (Iowa). Guidelines From The UK.

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Report: 80 Pct. Of NJ Gamblers Place Wagers Online

PYMNTS

Mobile sports betting is quickly growing to a point where New Jersey is close to topping Las Vegas as the country’s biggest market, The Wall Street Journal reported Monday (Sept. Mobile betting, however, is only allowed in five: New Jersey, Pennsylvania, West Virginia, Iowa and Nevada. That’s pushing companies like casino site 888.com

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Should My Financial Institution Enter into This Interest Rate Swap?

Abrigo

Market value at risk (EVE, NEV) From a value at risk perspective, the scenario that includes the swap transaction does in fact improve the equity position. We can see when comparing the market value results with NO swap and WITH the swap, the portfolio equity ratios are higher in the WITH swap scenario. Speak with an advisor.

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Deep Dive: How Not To Lose A Bundle On Bundled Taxes

PYMNTS

Merchants’ marketing departments may find bundling useful, but their accountants are less likely to see it positively — determining individual items’ tax obligations in the different states into which they are sold can be challenging, and putting offerings into bundles only magnifies complexities.

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