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From apparel to electronics, backpacks and magnets, these items, emblazoned with company logos, mottos, URLs and socialmedia handles, form part of a $17 billion industry, all with the sole purpose of drumming up better business. billion-asset CBI Bank & Trust in Muscatine, Iowa. agrees that quality products are key.
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socialmedia presence. With the average individual spending 100 minutes on socialmedia each day, it’s entirely possible for community banks to share some of that screen time. In McIlwain’s book “The Social Advisor: SocialMedia Secrets of the Financial Industry,” she assigns each socialmedia platform a moniker.
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If you want to develop trust on socialmedia, you need to be there when your customers need you.”. Use socialmedia to build trust. Here are her tips for building trust on socialmedia: 1. Hill rarely uses social posts to highlight bank products or services. That makes building the trust easier.” —Ed
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