NFL-Twitter Deal Gives Social Commerce Its Make-Or-Break Moment
PYMNTS
APRIL 14, 2016
In 2015, Yahoo forked over $20 million for the rights to live stream a single game — and not a particularly exciting one between the Buffalo Bills (yuck) and the Jacksonville Jaguars (yuck again). An in-the-know source told Adweek that Twitter is also looking into leveraging region-targeted ads as a function of its global broadcast range.
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