Facebook To Open Small Biz Pop-Up Concept In Select Macy’s
PYMNTS
NOVEMBER 5, 2018
The move will bring 100 popular small businesses and digital brands on Facebook and Instagram into retail stores — just in time for the holiday shopping season. And the retailer is flexible on timing: brands can stay for as short a time period as a month. Compared to traditional pop-up stores, Macy’s own staff services the brands.
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