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Expertise as Currency: How Thought-Leadership Helps You Close More Deals!

Perficient

Its difficult, in the consulting services industry, to explain the requirement for existence of a core thought leadership group to augment the sales and marketing teams that are tasked with collection of logos. In the financial sector, where trust is paramount, thought leadership plays a crucial role in establishing credibility.

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Smarter Banks and Smarter Data Management

Gonzobanker

Product design/pricing, investments, marketing strategies, and almost everything else require some sort of data element. However, financial institutions have found that they are facing a more complex environment for their data strategy every year. That is an investment that requires management from every leader at the bank.

Data 78
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Building your growth plan: Key metrics to consider - Part 2

Abrigo

As the leadership teams at many banks and credit unions perfect plans to grow their loan portfolios, management can depend on several key metrics to measure the effectiveness of their plans and execution. One cost-effective marketing strategy for financial institutions is to start local within the institution’s targeted geography.

Resources 236
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Investors Tap Into The Promise Of High-Tech Data Analytics In The Enterprise

PYMNTS

It was a busy time for B2B venture capital this week, and while funding ranged across verticals from expense management to SaaS, there was a clear theme in investment rounds: high-tech data analytics. Data Management. The company said it will use the backing to focus on its go-to-market strategy and expand existing leadership.

Analytics 189
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Get These EOS Tools for Banking

South State Correspondent

EOS is a comprehensive business system that empowers a leadership team to run a more successful bank. EOS comprises a series of tools and concepts that guide leaders in managing and optimizing their operations. The project manager? The process includes a marketing strategy.

Tools 195
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Billtrust’s First Institutional Investor Sells Stake

PYMNTS

Edison Partners Managing Partner Chris Sugden said, “ Billtrust Founder and CEO Flint Lane was a visionary in 2001, continues to be the leading innovator in B2B billing payments, and pioneered payment cycle management today. “I look forward to many more years working in close partnership with the team at Edison.”

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Are Banks Missing the Mark on Message?

Gonzobanker

According to recent research What’s Going On In Banking 2018, 64% of mid-size bank and credit union executives don’t believe their marketing strategies are future ready. To keep it from becoming just another heated set of opinions, some setting of the table with a newer management accounting approach can be really healthy.

Analytics 107