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Create Successful Marketing Automation Campaigns for Healthcare

Perficient

When most people think about marketing automation, they think about sending emails to contacts. But, what can you really do with the right marketing automation tool? With that being said, how can marketing automation benefit the healthcare industry? HIPAA compliance and industry leadership.

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Data Is Key Across the Sales Enablement Platform

Perficient

As such, a data-driven sales organization can create value for marketing, customer support, product teams, and corporate strategy. Senior leadership needs to recognize this trove of untapped insights – and take steps to put sales data and analytics into action across the company. Data Governance.

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The 7 Systems of Smarter Banks

Gonzobanker

1: The Marketing and Sales System This system will intelligently collect the top-of-funnel marketing automation and social media activity with a data-driven enterprise lead and sales management capabilities.

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Cisco Financial Services welcomes imimobile

Cisco

We provide a combination of people + technology that eliminates extensive development and technical work and allows you to automate, integrate, and orchestrate in the cloud by both visualizing your existing tools and processes and mapping your customer’s journey.

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Are Banks Missing the Mark on Message?

Gonzobanker

The resources necessary to build and maintain an analytically informed delivery channel are staggering to many management teams and boards, but as industry veteran Niel Devasir pointed out in this quick video , analytics leadership cannot be outsourced, even if some of the technology is.

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Content Marketing Closes the Loop Between Marketing and Sales

William Mills

Today’s buyer relies heavily on thought-leadership content, product reviews, case studies and peer recommendations that marketing teams develop to attract and nurture prospects and, ultimately, drive profitable customer action.

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Financial Brand Forum 2018: 7 Takeaways in 7 Minutes

Gonzobanker

At least one mid-size bank showed up with its entire exec leadership team AND board of directors. Marketing automation provider Marquis and its clients were talking up execution capabilities from its recent DocuMatix. Everybody’s in The Game. Thankfully, most chats moved beyond the nebulous.

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