Perficient

NOVEMBER 9, 2020

When most people think about marketing automation, they think about sending emails to contacts. But, what can you really do with the right marketing automation tool? With that being said, how can marketing automation benefit the healthcare industry? HIPAA compliance and industry leadership.

Marketing Automation 525

Marketing Automation Marketing Resources System 525

Gonzobanker

AUGUST 15, 2024

This suite of systems can take banks from chaotic and fragmented operations to a smart, scaled future. In a previous Gonzo post I wrote how the leaders of Smarter Banks need to replace daily hustle with a focus on building scalable “systems.” Building great systems requires design thinking, cultural change and a ton of hard work.

System 78

System Analytics Management Compliance 78

Gonzobanker

MAY 14, 2018

At least one mid-size bank showed up with its entire exec leadership team AND board of directors. Marketing automation provider Marquis and its clients were talking up execution capabilities from its recent DocuMatix. But I left scratching my head that with all the digital sales talk, where were the origination system vendors?

Branding 119

Branding Industry Apple Marketing 119

Cisco

MAY 5, 2021

Cisco’s guiding principle is to deliver architecturally integrated platforms that enable institutions to build resilient digital businesses – and with the inclusion of imimobile we’re as excited as our customers to build next generation client interaction systems with them. It’s central to what we do, but more so, how and why we do it.

Customer Experience 117

Customer Experience Branding Tools Strategy 117

Gonzobanker

JANUARY 29, 2018

The resources necessary to build and maintain an analytically informed delivery channel are staggering to many management teams and boards, but as industry veteran Niel Devasir pointed out in this quick video , analytics leadership cannot be outsourced, even if some of the technology is.

Analytics 100

Analytics Resources Strategy Marketing Strategies 100

William Mills

JULY 12, 2016

Today’s buyer relies heavily on thought-leadership content, product reviews, case studies and peer recommendations that marketing teams develop to attract and nurture prospects and, ultimately, drive profitable customer action.

Marketing 40

Marketing Case Study Marketing Automation Fintech 40

Gonzobanker

DECEMBER 19, 2017

BNC shareholders got a terrific premium, a 47% dividend increase, and a continued leadership role for Richard D. The checking account also lets its banking customers track their sustainability score by monitoring where they spend money and checking it against a sustainability monitoring and scoring system that Aspiration created.”

Conference 88

Conference Industry Community Bank Community 88