Data Is Key Across the Sales Enablement Platform
Perficient
FEBRUARY 24, 2021
My previous blog analyzed how technology and the right team can improve your sales enablement program. In addition to the technology and having the right teams involved, data – where and how it is sourced, stored, stewarded, refreshed, and enriched – is critical. Part of it is technology, and part of it is data. Data Governance.
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