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Are Banks Missing the Mark on Message?

Gonzobanker

Let’s define delivery here as the way the customer interacts with sales, marketing and service processes across the bank. A good example recently published in American Banker is how some banks coordinated helpful webinar content to guide small businesses and treasury prospects.

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Content Marketing Closes the Loop Between Marketing and Sales

William Mills

Today’s buyer relies heavily on thought-leadership content, product reviews, case studies and peer recommendations that marketing teams develop to attract and nurture prospects and, ultimately, drive profitable customer action.